Handmark launches first Arcade-style game for iPhone

By Gabrielle Kalika

August 13, 2008

Little GTS, you're really looking fine

Mobile Media producer Handmark has launched GTS World Racing for iPhone and iPod touch.

Now, iPhone and iPod Touch users can play GTS World Racing directly from their handsets. This fist arcade-style game for iPhone and iPod Touch is available through the Apple App Store for a single purchase price of $7.99.

"Handmark is passionate about delivering only the best games and applications to enhance the mobile experience, making it more fun and productive," said Cassidy Lackey, vice president of Handmark Studios,. "We make it easy for our customers by optimizing our content for nearly all the major devices, so they don't to worry about what device they are on.

"We see the iPhone as a great opportunity and plan to deliver more top-quality content in the near future, taking advantage of all the unique features," he said. "GTS World Racing was the first game we launched in the App Store."

GTS World Racing uses the iPhone's and iPod Touch's built-in accelerometer feature. Players can accelerate, brake and steer the car by moving and turning the device itself on 64 track layouts.

Handmark lets you handpick your car

The game offers a choice of various cars and difficulty levels, as well as the four different play modes: Single Race, Challenge Cup, Grand Tour, and Championship.

In addition, the game also offers players a choice of background music options. Players can even select music directly from their iPods, to customize their own racing soundtrack.

GTS World Racing currently claims to be one of the hottest selling games in the App Store. It is currently featured in the App Store as the #5 Top Paid Game. Additionally, Handmark runs its own direct-to-consumer business where it can communicate directly with a number of iPhone users in its database.

Arcade in your iPhone

Handmark develops mobile media for a range of smartphones including BlackBerry, Palm Treo, Symbian OS, and Windows Mobile devices, as well as the Apple iPhone and iPod touch.

"The Handmark Games Studio, together with Astraware, have earned a solid reputation in the industry for delivering only the best games and applications for major platforms including BlackBerry, Windows Mobile, and Palm," Mr. Lackey said. "The overwhelming response and positive feedback on GTS World Racing is a great example of how we hope to expand our reputation within the Apple community."