Disney Interactive Studios has launched the ?Alice in Wonderland ? An Adventure Beyond the Mirror,? application in accordance to the movie?s debut.

The video game application is inspired by the 3D fantasy adventure movie, Alice in Wonderland. IPhone and iTouch users can download the application for $4.99.

?Disney Interactive Studios took a unique approach with Alice in Wonderland where we first released a free Lite version of the game to drive buzz and momentum for the movie by letting users watch the full trailer, download wallpapers and discover other hidden items, all within the app,? said Stephen Saiz, director of marketing at Disney Interactive Studios, Glendale, CA.

?The premium version ? released on Feb. 22 closer to the movie?s opening date, is a much deeper game,? he said.

Disney Interactive Studios is part of Disney Interactive Media Group. The company self publishes and distributes a number of multi-platform video games, mobile games and interactive entertainment worldwide.

Here is a screen grab of the application:

Wonderland game
Users can play as Alice through 10 multi-level environments, hundreds of puzzles and challenges, all while encountering her friends: the White Rabbit, Cheshire Cat and Mad Hatter.

Gamers can also switch between their favorite characters to solve puzzles.

Additionally, gamers can freeze time with the White Rabbit, make objects appear or disappear with the Cheshire Cat, use the power of telekinesis with the March Hare or transform objects from one world to another with the help of the Mad Hatter.

There is also a feature where users can unlock hidden objects in Alice?s journal with their GPS, camera, photo library, and by playing the game.

Disney Interactive Studios plans to promote the application via advertising and different social networks.
 
"We?ll use a combination of paid mobile marketing, along with synergy placement across our Disney Online and Mobile properties, as well as our social media pages on Facebook and Youtube,? Mr. Saiz said.

Here is another screen grab of the application:

More games
This is not Disney?s first foray into mobile. The company launched several iPhone applications including its ?Disney Fairies Fly? game which features TinkerBell and the ?Phineas and Ferb Arcade? game, which features the characters from the Disney show, ?Phineas and Ferb.?

The company will also continue developing other applications for its upcoming films.

?Disney Interactive Studios recently announced a new ?Toy Story 3? application that will feature trailers, a countdown clock, movie information, light games and activities ? everything a fan needs to stay connected to the franchise while on the go,? Mr. Saiz said.

?The application, which will also be available across all major carriers, also features a Toy Store with links to purchase premium content and games such as a new update of the successful Toy Story Mania application,? he said.