MoConDi signs ad-supported mobile content deal with Greystripe

By Giselle Abramovich

March 24, 2008

They like the ads, too

Mobile entertainment distributor MoConDi has entered into a partnership with ad-supported mobile games and applications distributor Greystripe to make more than 800 mobile games available free to members of its MeYou Community.

MeYou users can browse through the catalog and download games, recommend them to other users and share them Web-to-mobile or mobile-to-mobile. Friends receive mobile message recommendations that contain a message from users, a download link for the content and a link to install the MeYou application.

“MoConDi has previous to this run a mostly paid-content business of downloadable video, games and music,” said JT Klepp, CEO of MoConDi, San Francisco. “This is [our] first leap into ad-supported mobile content.”

MoConDi will now be able to offer its MeYou users mobile games from publishers such as Vivendi Games Mobile, Hands-On Mobile, Skyzone, Punch Entertainment and Digital Chocolate.

Greystripe's games will benefit from the viral distribution of mobile content through the users of the MeYou social network. Greystripe gets to extend its products and services into an on-device portal exposing free games to more consumers.

San Francisco-based Greystripe's AdWrap technology serves ads through their games. Advertisers reach a new mobile audience and consumers get to download great games for free.

MoConDi is a mobile entertainment creator and distributor that has developed and deployed mobile data applications and content for more than 1,000 content providers including Disney, Warner Brothers, Sony Music, THQ, Hands-On Mobile, Glu, I-Play, Gameloft and Electronic Arts as well as carriers worldwide.

“Through MoConDi, Greystripe's free mobile games will be distributed to consumers all over Europe and through some of MoConDi's on-deck partners like Vodafone and 3 Italy, a potential of 45 million consumers,” Mr. Klepp said. “MoConDi is running on its own momentum by scaling its MeYou platform throughout Europe with plans to enter the U.S. this year.

“The partnership is yet another sign that ad-supported mobile content is a win for consumers and publishers,” he said. “The ad-supported model needs scale and that is exactly what Greystripe has been focused on over the past 12 months, distribution with over 85 percent of its total downloads coming from 40 partners, not just its own Gamejump portal.”