March 30, 2012
New code of conduct addresses in-store tracking
With more consumers going online through mobile, transactions and responses to marketing messages are generating mounds of personal data like never before. What brands, marketers and retailers should do to avoid potential privacy and security minefields is the focus of this free, hour-long webinar on April 25 at 2 p.m. ET.
Key tactical and strategic tips will be offered by executives from Medialets, the leading mobile rich media platform provider; Merkle, the top database marketing agency; and sponsor TRUSTe, a certification specialist on privacy and security.
“Marketers and retailers have every reason to be concerned: not only are privacy advocates alarmed at the use of vast quantities of data generating daily through mobile Web and application interactions, but so is the Federal Trade Commission, which is looking to better regulate the data-collection process across channels,” said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York.
“This webinar is designed to offer a path to responsible and effective handling of privacy and security concerns that arise from collection of transactional and marketing data through mobile devices,” he said.
“This is a subject that is not to be taken lightly. Either marketers and retailers self-regulate quickly or the debate will be defined for them by those who don’t understand the law of unintended consequences.”
So how can brands, retailers, ad agencies, publishers and companies collecting data handle consumer concerns over information resulting from mobile commerce purchases?
Indeed, how can marketers allay fears over use of this data for marketing and remarketing purposes via mobile in a multichannel context? What about location-tracking? And how to frame a response to the various bills floating around in Congress and across statehouses, including a proposed Do Not Track registry?
To answer these key issues, Mobile Marketer has put together a free webinar with a stellar panel of experts. This effort is part of a continuing series. Here are the details of the webinar sponsored by TRUSTe.
Handling privacy and security issues as the mobile database grows
Date and time
Thursday, April 25 at 2 p.m. to 3 p.m. ET
How marketers need to handle privacy and security issues as the mobile database grows with marketing and transactional information, as well as best-practice tips
Are consumer concerns over mobile privacy and security justified?
How are mobile databases being generated?
Should tablets be treated differently from smartphones given that they often are shared devices?
The right marketer approach to location-tracking, cookies and NFC
Formulating a response to Federal Trade Commission and Congressional legal remedies over privacy and security, as well as the proposed Do Not Track registry
What happens if the consumer opts out from data collection across devices and how to comply with that wish without hurting marketing efforts
Eric Litman, CEO, Medialets
Chris Wayman, vice president and general manager of mobile marketing at Merkle
Brian Wiechowski, mobile advertising manager, TRUSTe
Mickey Alam Khan, editor in chief, Mobile Marketer and Mobile Commerce Daily