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• Daily News goes for cross-platform approach as part of mobile strategy

  March 10, 2010

  New York Daily News has taken a cross-platform approach to its mobile strategy with the launch of mobile applications for iPhone, BlackBerry and Windows Mobile.

• Ad Age makes print interactive with mobile bar codes

  February 25, 2010

  Advertising Age's annual digital issue showcases an interactive front cover featuring a mobile 2D bar code, a first for the magazine and its readers.

• Mygazines launches mobile Web presence for publishers, forgoes apps

  February 18, 2010

  Newsstand platform service provider and publisher Mygazines has launched a mobile interface for all of its digital publications in an effort to give consumers easy and ubiquitous access to content.

• Martha Stewart targets grocery shoppers with first app

  February 17, 2010

  Martha Stewart Living Omnimedia Inc. has launched its first iPhone application, Martha�s Everyday Food, to extend its brand and reach on-the-go consumers with shopping in mind.

• Mobile Marketer will not publish Feb. 15 in honor of President�s Day

  February 12, 2010

  Mobile Marketer will not be publishing on Monday, Feb. 15 in honor of President�s Day.

• Reader�s Digest eyes brand extension with new app

  February 10, 2010

  Reader�s Digest has entered the mobile space with its first iPhone and iPod touch application designed to extend the pocket-sized publication�s brand.

• NBC details aggressive mobile initiatives for 2010 Olympics

  February 8, 2010

  Through partnerships with several carrier networks and brands such as Coca-Cola, NBC Universal is bringing its 2010 Vancouver Winter Olympic Games to the mobile medium.

• ESPN details mobile strategy for 2010 Winter X Games

  January 29, 2010

  ESPN is targeting action sports fans with a multifaceted mobile strategy surrounding Winter X Games 14 in Aspen, CO, which runs through Sunday, Jan. 31.

• Conde Nast�s GQ app surpasses 12,000 downloads

  January 22, 2010

  Consumers have downloaded more than 12,000 copies of the application version of the January issue of Conde Nast�s GQ that features pop singer Rihanna on the cover.

• TMZ sees 86.4M page views across mobile content

  January 20, 2010

  Celebrity news and gossip site TMZ claims that during the month of December it reached 86.4 million page views on its mobile Web site and application.

• Delighting audience key to success for publishers on mobile: Guardian

  January 15, 2010

  The Guardian, a British newspaper, has seen 70,000 downloads of its paid iPhone application in a month, proving that charging for mobile content can work for publications.

• Mobile Marketer will not publish on Monday, Jan. 18

  January 15, 2010

  Mobile Marketer will not publish on Monday, Jan. 18, in observance of Martin Luther King Jr. Day. We will resume publication on Tuesday, Jan. 19.

• CBS adds local content to mobile strategy

  January 14, 2010

  CBS has launched 13 stand-alone news applications, adding a local content element to its mobile strategy.

• CBS pushes for new audience with Katie Couric app

  January 8, 2010

  In an effort to further mobilize its news, CBS Mobile has launched a Katie Couric-branded CBS News application.

• Disney outlines mobile strategy

  December 31, 2009

  A Disney Online executive discussed Walt Disney Co.�s multifaceted mobile strategy in an exclusive interview.

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