News Corp.?s mobile magazine The Daily is launching an application for Android tablets to expand its mobile reach.

The Daily will become a preloaded app on Android?s new Samsung Galaxy Tab devices this month. Up until now, The Daily has only been available on iPad devices.

?We see continued growth across tablets and other mobile platforms,? said Greg Clayman, publisher of The Daily, New York.

?The more people who use tablets and mobile devices the more demand there is for news and information products like ours,? he said.

App news
The Daily has partnered with carrier Verizon to make its content available to new consumers who purchase the Samsung Galaxy Tab.

In addition to the Samsung device, The Daily claims that the publication?s content will also be available on other Android tablets in the coming months.

As an incentive for trying out The Daily, users can receive one week of free content via the Android app.

After the free trial, app subscriptions are approximately either $4 a month or $40 a year.

Similar to the iPad version, users can read daily issues with news, view photo galleries and watch videos on the Android tablet app.

Here is a what the Android app will look like on the Samsung device

Advertising will also remain the same with the Android app with full page ads and touchscreen opportunities for marketers.

Since it is on the Android platform, the device will be able to include more built-in navigation tools for users.

Daily breakdown
The Daily was one of the first publications made available on Apple?s Newsstand as part of the new iOS5 operating system (see story).

News Corp. rolled out The Daily one year ago and based its form exclusively on the iPad but has publicly said that it wants to branch out to other platforms as well.

The business model from The Daily has been been relatively quiet, and many mobile experts have said it is too early to gauge the success of the publication.

However, the main objective behind The Daily?s mission is to give users mobile content wherever they are.

?We want to be where our audience is, and in 2012 we plan to expand platforms to grow our audience,? Mr. Clayman said.

?We want to make it as easy as possible for people to try us out, and a preloaded app with a free week of content is a great way to do that and get the app in front of Android tablet users,? he said.

Final Take
Lauren Johnson is editorial assistant on Mobile Marketer, New York