The Saturday Evening Post is making its publication more interactive with a new iOS application that lets readers browse bonus content and enhanced features.

The company teamed up with Yudu to help develop the mobile app. The Saturday Evening Post and U.S. Kids family of magazines can be downloaded via Apple?s App Store.

?The Saturday Evening Post, no longer regards itself as a print company,? said Steve Harman, technology director at Saturday Evening Post.

?It's a media business, with digital extensions of all its content,? he said. ?This includes making content ? some of it from the print publication, some of it wholly original ? available on all tablets, iPad, Kindle, Nook and Android devices.

?The apps for this material are available at iTunes, Google Play and B&N.com.?

Increased readership
Via the app, users can access additional content, including audio highlights, personalization settings, multiple viewing options and search-and-zoom tools.

Consumers can purchase single issues for $3.99, which is a one-time purchase or choose the single issue subscription for $1.99, which is automatically renewed until cancelation. 

There is also the option to pay for a year?s subscription, which is six issues for $9.99.

Spreading the word
To get the word out about the mobile app, as well as drive readership, the Saturday Evening Post has created a page in the magazine dedicated to promoting Web exclusives at saturdayeveningpost.com.

Additionally, starting with the July/August issue, readers will find dozens of watermarked images that can be scanned via the Digimarc smartphone app.

From there, users can browse videos, image galleries and other bonus content.

?As more and more consumers turn to their mobile devices,? Mr. Harman said. ?The Saturday Evening Post is putting a bigger emphasis in providing their content to subscribers anytime, anywhere, and on any device they want to access it.?

Final Take
Rimma Kats is associate editor on Mobile Marketer, New York