Fox Sports Media Group launched a new application on Saturday, Aug. 17 called Fox Sports Go as a part of its rebranding as a national multi-sport network under the Fox Sports 1 moniker.

The new network aims to elevate the in-game experience with informative news, entertaining studio shows and original programming to its viewers. To complement the launch of Fox Sports 1, FSGM released Fox Sports Go to enhance the mobile sports experience.

?I believe it?s a digital play aimed at a new audience of sports and entertainment enthusiasts,? said Alex Kutsishin, director of business development at FiddleFly, Columbia, MD.

?If it works competitors will try to one-up them,? he said. ?They are setting the stage and taking the leap, so if they land on their feet you will see competitors follow that same route, but their competitors will have some data to work from.?

Mr. Kutsishin is not affiliated with Fox Sports. He commented based on his expertise on the subject.

Fox Sports did not meet press deadline.

Rebranding sports
Fox Sports Media Group first announced its plans to reveal Fox Sports 1 on March 5, and now the product has been rolled out. Fox Sports 1 is being launched during the 20th anniversary of Fox Sports.

FS1 is available in more than 90 million homes and offers almost 5,000 hours of live event, news and original programming annually.

The network will provide live programming for college basketball, MLB, NASCAR, Soccer and more. It will also offer Fox Sports Live, a 24/7 news franchise and programs such as Rush Hour, Fox Football Daily and Being: Mike Tyson.

Along with the TV rebranding, FSGM decided to redesign its mobile app.

Fox Sports Go is available for iPhone, iPad and Android devices. It offers more than 1,000 live games and events from Fox Sports, Fox Sports 1 and Fox Sports? 22 regional sports networks.

Additionally, the app will provide scores, highlights, news stats and analysis.

Subscribers of participating cable, satellite and telecom providers will be able to access the live games and events at no additional cost.

Mobile sports
Fox Sports is seeing some success in the mobile sports world.

In a recent ForeSee report Fox Sports topped the sports category for consumer satisfaction in mobile with a 79 score out of 100 (see story).

As it continues to tweak and improve its mobile offerings, Fox Sports seems to be ahead of the game.

?Mobile has given us the ability to expect more from the Internet," Mr. Kutsishin said. "One of the things we expect is great information and entertainment.

"Mobile can change balance sheets, so if mobile isn?t a top priority for Fox then their competitors will eat their lunch when they join the race."

Final Take
Rebecca Borison is editorial assistant on Mobile Marketer, New York