Women's media company launches site for online, mobile
October 22, 2008
A mobile site designed for women
LimeLife Inc., a leading women's media company, announced the beta launch of its new lifestyle site accessible via the Web and mobile.
The site targets young media-savvy women. It delivers life-relevant, pop-relevant content in a voice that is fresh, smart, sassy and fun.
"LimeLife is a fresh media brand that offers digital content and utilities for young women that are accessible across their various digital media platforms: mobile phones, PC Web sites and Facebook," said Kristin McDonnell, CEO, LimeLife, Menlo Park, CA.
The new site continues LimeLife's strategy to provide content-rich lifestyle destinations, utilities and entertainment for women, 18-34 years of age, across multiple media platforms.
The LimeLife editorial content is fully accessible via mobile phones at http://m.limelife.com.
LimeLife's mobile site also features links to buy premium mobile content such as mobile games (e.g., Hollywood Hangman, Top Chef, Law & Order), lifestyle tools (Rachael Ray's Recipes), wallpaper and text alerts (e.g., horoscopes, love tips).
The launch of LimeLife's Web site also marks the debut of its innovative "My Snaps" utility, a social Web application that allows community members to clip or "snap" their favorite things from across the Web.
Users can snap images of new outfits, must-have beauty products, emerging bands and share them with friends on LimeLife and Facebook.
The "My Snaps" tool is conveniently added directly to the consumer's browser toolbar.
The next version of "My Snaps" will expand upon LimeLife's strategy to deliver an immersive Web and mobile experience.
Consumers will be able to "see, snap and share" their favorite products and inspirations directly from their mobile phone and upload to their personal profiles at LimeLife so that women can take their wish-lists with them wherever they go.
The PC Web site mirrors the mobile Web site's content, so that women can have everything they like, wherever they are.
The new LimeLife Web site covers a range of lifestyle topics that includes music, entertainment, fashion, beauty, dating, news and shopping that users may now access online as well as via their mobile phone.
"LimeLife targets young female super-communicators, ages 18-34 years old, who increasingly access online content via their phones," Ms. McDonnell said. "There is advertising on the LimeLife mobile site.
"Past mobile advertisers on the mobile Web site include Procter & Gamble, Warner Brothers Movies and Electronic Arts," she said. "The ad campaigns that have run on LimeLife's mobile site have been sold through our relationship with the Quattro ad network."