Reader’s Digest encourages healthy living via iPad platform

By Rimma Kats

January 24, 2011

Reader's Digest iPad app

Reader’s Digest is helping readers keep their New Year’s resolutions via an iPad application that focuses on topics such as losing weight and how to act during a job interview.

The Reader’s Digest Version application lets readers get access to the best tips and ideas from hundreds of sources. The application is available in the App Store for free download with an in-application purchase of $3.99 for the February issue.

“2011 is a huge year of growth for the Reader's Digest brand,” said Karen Reynolds, publicity curator at Reader’s Digest Media, New York. “With the February issue, Reader's Digest returned to its roots as expert content curators capturing the best stories, tips and insights on all of the topics that matter most to our readers – health, food, family, travel and finance.

“As previously announced, we are launching 24 new products this year, many of them apps, including the iPhone app, Jokes and Funny True Stories which launched this month and speaks to the popularity of our humor content,” she said.

Reader’s Digest Association Inc. is a global media and direct marketing company that educates, entertains and connects more than 130 million consumers around the world with products and services from trusted brands.

Mobile readers
The application features different sections, including health, work, personal finance, travel, family, food and books.

Additionally, readers can view exclusive iPad-only photographs, slide shows and video interviews, as well as play the Word Power game.

The application also features book excerpts and author interviews.

Users can read from the publication’s archives and beginning March, the iPad application will automatically update its page that will feature the most recent posts from its newly launched Web site.

Users can view the table of contents

Read monthly articles

“Beginning this month we're going on the road to capture the best of America through an RV tour called 'We Hear You America' campaign, which enables us to connect with Americans and their towns in person,” Ms. Reynolds said. “The reason we're doing all of this is to make our content available across all platforms and better serve our current readers while appealing to new ones.”

Final Take
Rimma Kats is editorial assistant at Mobile Marketer, New York