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Media

• Hollywood Reporter showcases Cannes Film Festival content via iPad app

  May 16, 2012

  The Hollywood Reporter is letting entertainment buffs stay up-to-date on news from the Cannes Film Festival on their tablets.

• Financial Times shuts off iOS apps: Will others follow?

  May 9, 2012

  The Financial Times recently said it plans to turn off its iPad and iPhone applications for good as the publisher moves to further embrace an HTML5-first strategy.

• News Corp.’s The Daily tweaks subscription model with first iPhone app

  May 8, 2012

  News Corp.’s The Daily continues to build its mobile-only news strategy with an iPhone application featuring a lower subscription cost aimed at acquiring new users.

• Emerson makes bigger push into mobile with new marketing campaign

  May 1, 2012

  Technology and engineering company Emerson's latest update for its ongoing “It’s Never Been Done Before” marketing campaign includes a much bigger commitment to mobile as the company looks to reach C-level executives who are increasingly attached to their smartphones.

• Are publishers toast on mobile?

  April 23, 2012

  Mobile has undoubtedly shifted the way that publishers view their revenue models, but with drops in advertising revenue and media companies not taking advantage of the channel, can publishers survive in the post-PC world?

• Forbes segments investment content with tailored app

  April 19, 2012

  Forbes is taking a niche approach to its latest mobile effort with an application designed to help users make sound financial decisions.

• National Enquirer launches enhanced app with video to reach younger consumers

  April 18, 2012

  The National Enquirer is targeting a younger audience with EnquirerPlus, a new iPad application that will be updated daily with the latest entertainment news.

• Hearst exec: Our primary focus is discoverability

  April 6, 2012

  SAN FRANCISCO – A Hearst executive at ad:tech said that digital newsstands are critical because it displays the publisher’s different magazines and lets readers better find the applications.

• Why book publishers must rethink mobile – or fail

  March 30, 2012

  With consumers reading content on multiple devices, book publishers are being forced to take a new look at their digital business plans and adjust.

• Boston Globe aims to increase readership, subscriptions via digital edition

  March 28, 2012

  The Boston Globe has rolled out a digital replica edition that lets subscribers browse content and additional features across iPad and iPhone devices.

• National Geographic spotlights world photography, content via iPad app

  March 27, 2012

  National Geographic is continuing to build an application-driven mobile strategy with a new iPad app aimed at adventure enthusiasts.

• How to create a mobile-first brand

  March 22, 2012

  The significant success of Angry Birds as well as the growing penetration of smartphones and mobile applications has a growing number of marketers interested in uncovering new ways to tap wireless technology and create their own mobile-first brands.

• New York Times iPhone app racks up 14.9M downloads

  March 21, 2012

  One year after rolling out its digital subscriptions, The New York Times reported that its iPhone application has been downloaded 14.9 million times as the publisher looks to build its strategy for 2012.

• Hearst’s Marie Claire sees 30pc increase in mobile page views after revamping site

  March 19, 2012

  Hearst Corp. has seen an increase in mobile page views for its publications, including Marie Claire, as it continues to roll out mobile initiatives for its titles.

• Rimma Kats promoted to associate editor

  March 15, 2012

  Rimma Kats has been promoted to associate editor on Mobile Marketer and Mobile Commerce Daily.

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