Media
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Buzzwire offers Democratic convention coverage on mobile
August 25, 2008
Buzzwire Inc. is giving Americans access to coverage of the Democratic National Convention right on their mobile phones.
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Washington Post offers political convention coverage on mobile
August 22, 2008
The Washington Post announced it will provide mobile coverage of the Democratic and Republican conventions.
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Universal Studios lets consumers sample, buy DVDs on mobile
August 22, 2008
Universal Studios Home Entertainment has launched a program that lets consumers sample DVD bonus features before buying, all from their mobile phones.
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Wall Street Journal launches branded app for BlackBerry
August 20, 2008
The Wall Street Journal has launched a branded mobile application that automatically downloads optimized content to consumers’ BlackBerry devices.
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Canada's largest magazine publisher uses push for mobile
August 18, 2008
Rogers Publishing’s extension from traditional print to mobile has given the Canadian publisher some insight into the habits of mobile readers. Key finding: premium content is most attractive.
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Univision adds mobile to local radio markets
August 18, 2008
Media giant Univision Communications Inc. is expanding delivery of mobile services to Univision Radio, one of the leading Spanish-language radio groups nationwide.
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Weather Channel, BlackBerry drive traffic to mobile Web
August 15, 2008
The Weather Channel Interactive ran a “Win a BlackBerry a Day” promotion, showcasing the ability of integrated mobile marketing campaigns to reach a broad cross-section of consumers.
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CBS launches severe weather mobile resource
August 15, 2008
CBS has launched the "CBS Mobile News Hurricane Center," a made-for-mobile severe weather resource.
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NASCAR taps mobile for gas-saving measures
August 13, 2008
With the recent gas hikes, consumers are cringing everytime they fill up. NASCAR's Drive $marter Challenge aims to save drivers hundreds of dollars on fuel.
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MTV to enable mobile content personalization
August 12, 2008
Mobile content provider Thumbplay has partnered with MTV Networks to enhance its mobile offerings for MTV, MTV2, MTV Hits, MTV Jams and MTV Tr3s.
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Chicago Tribune mobilizes classified ads
August 5, 2008
Chicago job seekers can now get help wanted listings sent directly to their handsets as part of the newspaper's effort to expand its classified offerings and appeal to a younger, mobile demographic.
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Shed no tears: The Onion goes mobile
July 17, 2008
Satirical news publication The Onion is making audio content from its Onion Radio Network available on mobile devices.
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Nation's largest newspapers crystallize iPhone strategy
July 15, 2008
Scrambling to take advantage of the iPhone 3G’s brisk sales, many large media and online brands have launched mobile applications optimized for the new Apple handset.
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ForRent Magazine uses mobile to track readership
July 11, 2008
ForRent Magazine has mobilized its apartment listings to track readership.
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Coca-Cola, Chevrolet mobilize print ads for better tracking
July 1, 2008
Coca-Cola Co., GNC and General Motors Corp.'s Chevrolet have made their print ads in Men’s Health magazine measurable using mobile.
