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Media

• NPR launches iPhone app to extend brand

  August 28, 2009

  National Public Radio (NPR) has launched an iPhone application to extend its reach and offer advertisers another medium for reaching their target audience.

• New iPhone app launches to connect marketers

  August 17, 2009

  Marketers are now equipped with a continuous stream of marketing and consumer insights, news, research and trends thanks to the iPhone.

• Mobile metrics dominate Weather Channel breakfast event

  August 13, 2009

  BOSTON -- A "Mobile in the Morning" event hosted yesterday by The Weather Channel Mobile was marked by fog outdoors -- an apt metaphor for the discussion on mobile metrics.

• News app from LSN Mobile creates advertising opportunities

  August 13, 2009

  LSN Mobile has launched an iPhone application that made it to the top 10 of the Top News Apps category in the Apple App Store, creating advertising opportunities for local businesses.

• Magazines use mobile to turn consumers into buyers

  August 11, 2009

  "Runner's World" and "Seventeen," both leading magazines in their categories, are the first two titles to launch iPhone applications using the NearbyNow platform.

• Stitcher ad-supported streaming-audio app expands smartphone availability

  August 10, 2009

  Stitcher, a provider of news and talk radio for smartphone users, is hosting ad campaigns by Audible.com and Nutrition 53 featuring both audio and banner ads.

• ASPCA extends reach via mobile site

  August 5, 2009

  The American Society for the Prevention of Cruelty to Animals is continuing its mobile strategy with the launch of a mobile site meant to help our furry friends.

• Agence France-Presse launches news application for BlackBerry

  August 4, 2009

  News agency Agence France-Presse, known as AFP, has launched a news application for Research In Motion's BlackBerry smartphones.

• Washington post revamps mobile strategy

  July 30, 2009

  The Washington Post has revamped its mobile offerings to better align its online strategy with its mobile property.

• Fox engages Comic-Con attendees with 2D bar codes

  July 29, 2009

  Fox Home Entertainment has taken its marketing exploits mobile at Comic-Con International in San Diego using Jagtag's 2D bar code technology.

• Fox News pushes for branding consistency between online, mobile properties

  July 27, 2009

  Fox News Mobile just underwent a design change to make the site look more like Foxnews.com to create a more consistent brand experience between its Internet and mobile properties.

• Oxygen network leans on mobile to support all programming

  July 27, 2009

  The Oxygen cable network is using mobile mediums such as SMS and WAP presence to support all of its original programming.

• Magazine giant Meredith buys Hyperfactory stake for mobile presence

  July 22, 2009

  Meredith Corp., publisher of Better Homes and Gardens and More magazines, has taken its first major step in mobile marketing with an investment in The Hyperfactory, a mobile specialist.

• Examiner.com eyes mobile with new site

  July 20, 2009

  Examiner.com has cornered mobile in its quest for broader reach, implementing a new mobile Web site to highlight its national content.

• Thomson Reuters reveals multi-pronged mobile strategy

  July 17, 2009

  It is no surprise that Thomson Reuters' mobile strategy is a multichannel approach, since the company already has a WAP site and smartphone apps.

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