Media
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Sports Illustrated continues mobile swing with Golf Magazine app
November 16, 2011
Publisher Sports Illustrated is continuing to make applications a cornerstone of its mobile strategy with a new iPad app for Golf Magazine.
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New York Times stays on trend with new fashion app
November 16, 2011
The New York Times has unveiled an iPad application that houses all of its fashion news in one single hub.
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Conde Nast banks on Barnes & Noble Nook Tablet to expand readership
November 15, 2011
Conde Nast has rolled out all 18 of its titles to Barnes & Noble’s Nook Tablet and Nook Color to make sure that its readers can access the editorial content, no matter what device they have.
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Gray Television news sites see more than 50pc of traffic from mobile
November 9, 2011
Local broadcast company Gray Television is seeing six of its news sites generating more than 50 percent of traffic from mobile.
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Giselle Tsirulnik promoted to deputy managing editor
November 1, 2011
Giselle Tsirulnik has been promoted to deputy managing editor on Mobile Marketer and Mobile Commerce Daily, the two leading publications covering mobile marketing and mobile commerce, respectively.
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Bud Light, Paramount Pictures support Flipboard’s first TV series
October 28, 2011
Magazine publishing platform Flipboard is tapping into entertainment content with television and movies that are being sponsored at launch by Bud Light and Paramount Pictures.
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Mobile growth doubled year-to-year: CBS exec
October 20, 2011
NEW YORK – CBS Mobile has seen traffic double over the past year on its mobile sites, according to an executive who spoke at Netbiscuits World 2011.
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Weather Channel generates more mobile traffic than desktop
October 20, 2011
The Weather Channel is seeing more traffic from mobile than desktop, highlighting the fact that consumers are increasingly relying on their mobile devices for content.
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Conde Nast leverages print, online content with daily W iPad app
October 19, 2011
Publisher Conde Nast’s W magazine is increasing its reach with the launch of The Daily W iPad edition that is sponsored by Calvin Klein.
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Boston Globe rolls out subscription model for digital content
October 19, 2011
Publisher Boston Globe is switching to a subscription model for BostonGlobe.com after experimenting with a free model in the past few weeks.
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The Guardian furthers multichannel push with iPad app
October 14, 2011
Publisher Guardian News and Media is continuing its push for multiplatform mobile content with an iPad app that replicates the leisurely act of reading a newspaper.
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News Corp., Conde Nast bet on Apple Newsstand
October 14, 2011
With the launch of iOS 5, Apple has rolled out Newsstand to serve as the central hub for mobile magazine and newspaper subscriptions.
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Washington Post expands mobile offerings via Android app
October 10, 2011
The Washington Post is beefing up its strategy by adding an Android application to its mobile repertoire.
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New York Times exec: HTML5 is white knight of mobile
September 28, 2011
NEW YORK – With more consumers reaching for their handsets for daily news, publishers face a problem when developing mobile initiatives that reach a broad range of users.
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The Daily exec: Think tablet first
September 22, 2011
NEW YORK – Publishers need to think of mobile as a separate channel and not simply as a place to repurpose content.












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