1. Home
2. >> News
3. >> Media

• Email this
• Print

Media

• BBDO North America exec: TV is golden medium, not mobile

  September 16, 2011

  NEW YORK – A BBDO North America executive at the TVB Forward conference said that television should be the core of every campaign.

• Meredith sees 13.5M monthly mobile page views for sites: exec

  September 12, 2011

  NEW YORK – A Meredith executive at Mobile Marketer’s Mobile Marketing Summit: Holiday Focus 2011 said that the company's mobile sites garner 13.5 million monthly page views.

• Bauer Publishing takes five magazine titles mobile to grow audience

  September 8, 2011

  Bauer Publishing has rolled out mobile Web sites for five of its media brands to meet the needs of readers who are increasingly relying on their mobile devices to access news and information.

• Martha Stewart Living Omnimedia doles out free mobile subscriptions

  September 2, 2011

  Martha Stewart Living Omnimedia is giving readers of Martha Stewart Living and Everyday Food free iPad editions with their print subscriptions.

• Random House evokes childhood nostalgia with iPad app

  August 29, 2011

  Book publisher Random House Children’s Books is rolling out a line of applications based off the classic children’s Little Golden Book stories.

• Tribune Co.’s tablet play could work if price is subsidized

  August 10, 2011

  The Tribune Co. is reportedly developing a tablet that it could sell at a subsidized price to newspaper subscribers.

• New York Times unveils beta620 to expand Web, mobile presence

  August 9, 2011

  The New York Times has rolled out beta620, a new interactive Web site that showcases experimental projects, with a few becoming full-fledged products on its main site and mobile apps.

• The New Yorker uses mobile app as tour guide

  August 9, 2011

  The New Yorker has rolled out a mobile app that serves as a guide to New York culture from the magazine’s staff.

• House Beautiful enhances print experience via digital watermarks

  August 5, 2011

  House Beautiful is keeping up with its tech-savvy readers and engaging them with digital watermarks that bring a static page to a new dimension.

• Allure magazine gives away 25,403 free products via mobile bar code campaign

  August 4, 2011

  Conde Nast’s Allure magazine is using Microsoft Tags again after the success of last year’s program, which generated 444,572 scans.

• AOL tailors iPad magazine content to readers

  August 4, 2011

  AOL has rolled out an exclusive daily magazine for iPad devices that delivers a customized experience for each individual user.

• Conde Nast plans to roll out metrics to digital edition advertisers

  July 26, 2011

  Conde Nast will be revealing mobile magazine analytics for its advertisers this fall to close the gap between print and Web metrics.

• Tablets are a lifestyle device: Meredith exec

  July 25, 2011

  NEW YORK – A Meredith executive at the NYC Mobile Forum last week said that company research found that women are most likely to use tablets at home and the device works well with its overall content and brand.

• Can cable operators monetize mobile without alienating networks?

  July 18, 2011

  Cable operators and TV networks are going head to head over streaming rights for tablets because of the significant potential revenue opportunities.

• Bloomberg targets news readers with Android app

  June 28, 2011

  Bloomberg News is growing its mobile offerings with an application for Android tablets, giving business and financial executives yet another way to browse news, market data and personal stocks.

previous1234567891011next