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• Martha Stewart Omnimedia increases summer readership via iPad, iPhone apps

  June 23, 2011

  Martha Stewart Living Omnimedia Inc. has rolled out two new iPad applications and one iPhone app to cater to new and existing readers who want recipes ideas this summer.

• Intel, Polar Mobile partner to expand media tablet app reach

  June 22, 2011

  Intel is teaming up with Polar Mobile to extend the application platform to tablets and launch a series of apps from publishers such as Conde Nast and Time Inc.

• Brides magazine targets new readership via mobile digital subscriptions

  June 22, 2011

  Conde Nast’s Brides magazine is letting current and new readers subscribe or buy single issues via Apple’s App Store.

• Human creativity will generate impactful mobile experiences: Tribune Co. exec

  June 17, 2011

  NEW YORK – A Tribune Co. executive at the 2011 Mobile Marketing Forum said that the future will be personalized and the company is rapidly embracing the changes in technology and incorporating that into its mobile strategy in an effort to engage readers on another level.

• Gourmet continues brand expansion through iPhone

  June 10, 2011

  Conde Nast’s Gourmet.com has rolled out a new iPhone application to make the Gourmet brand more accessible to consumers after the mobile debut of the iPad.

• San Francisco Chronicle entices existing, new readers via iPad newspaper experience

  June 2, 2011

  The San Francisco Chronicle is letting readers experience the publication in a new way via a re-imagined iPad application.

• CBS positions GameSpot iPad app as second screen

  May 27, 2011

  CBS Interactive has debuted what it claims is the first gaming iPad application for GameSpot, one of the leading sources for news and reviews targeted to the sought-after gaming audience.

• More than half of newspapers offer mobile advertising: study

  May 25, 2011

  Leading media outlets are embracing mobile, with 84 percent of the top U.S. media outlets having a mobile Web site, a mobile application or both, according to a new report from 2ergo.

• USA Today throws weight behind Windows Phone platform

  May 19, 2011

  USA Today, one of the nation’s largest national newspapers, has pulled out all the stops for a new application geared to readers accessing news through a mobile device with the Windows Phone operating system.

• Conde Nast’s Brides eyes lucrative wedding market with first iPad digital edition

  May 17, 2011

  Conde Nast’s Brides magazine, one of the largest in its category, is targeting the bridal market on mobile with the debut of its iPad edition to coincide with the launch of the movie, Bridesmaids.

• How frequently does Rupert Murdoch’s iPad-only publication get opened daily?

  May 16, 2011

  When Rupert Murdoch's News Corp. launched The Daily, a made-for-iPad daily news, entertainment and sports publication, skeptics came out of the woodwork to pronounce the project a folly.

• The New Yorker taps mobile subscriptions as additional revenue source

  May 11, 2011

  Conde Nast’s The New Yorker is letting readers buy a subscription to the magazine via its digital mobile application.

• Mobile is essential to radio’s move to digital

  May 5, 2011

  Mobile marketing needs to be tied into radio advertising for better return on investment, tracking and customer relationship management, according to experts.

• Car and Driver, Fortune publish on BlackBerry PlayBook

  April 19, 2011

  Time Inc.’s Fortune, Hachette Filipacchi Media’s Car and Driver and Kompas, the largest daily newspaper in Indonesia, have all created editions of their respective publications for Research In Motion’s just-released BlackBerry PlayBook tablet.

• Media sector experiencing paradigm shift from online to mobile: panel

  April 6, 2011

  NEW YORK – With each passing day, more sophisticated devices and delivery forms enable better mobile content publishing and advertising. However, there is no one-size-fits-all strategy.

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