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• Cosmopolitan delivers bonus content to readers via iPad app

  April 1, 2011

  Hearst’s Cosmopolitan magazine has debuted a bonus issue exclusively for Apple’s iPad that lets readers view extra editorial content while on the go.

• Will New York Times subscriptions affect mobile readers?

  March 21, 2011

  The New York Times has launched digital subscriptions that limit the free access that readers are used to. But with the growing levels of smartphone and tablet adoption, will users embrace the paid model?

• Architectural Digest lets readers create their dream kitchen via mobile

  March 18, 2011

  NEW YORK – Conde Nast’s Architectural Digest is letting readers design their dream kitchen via an interactive iPad, iPhone and iPod touch application that the publication debuted at the 10th Annual Architectural Digest Home Design Show.

• Mobile Marketer promotes Rimma Kats to staff reporter

  March 17, 2011

  Mobile Marketer has promoted Rimma Kats to staff reporter on the world’s leading publication covering mobile advertising, marketing, media and commerce.

• USA Today taps Microsoft Tags to boost reader engagement

  March 15, 2011

  Gannett Co. Inc.'s USA Today is using Microsoft Tags to promote its new Mobile Hoopla contest and encourage fans of the annual men’s college basketball tournament to enter.

• Allure magazine bolsters readership via mobile giveaways

  March 10, 2011

  Conde Nast’s Allure magazine is offering its readers a chance to win free stuff by scanning a Microsoft Tag on the publication’s Web site.

• Entertainment Weekly new mobile offering plays with social check-in

  March 9, 2011

  Time Inc.’s Entertainment Weekly is rolling out a series of mobile rewards for its loyal readers who check-in to items featured on the publications Must List.

• HarperCollins’ children’s book app educates and entertains

  March 8, 2011

  HarperCollins Publishers’ interactive application for iPhone and iPod touch that helps children learn to read by taking them on a trip along the rails is available in Apple’s App Store.

• New York Times exec: Blending paid, ad-supported content key to revenue growth

  March 4, 2011

  NEW YORK – A New York Times executive said that his company’s monetization strategy centers on a hybrid model blending paid and ad-supported content for smartphones and tablets during a keynote at Borrell Associates’ Local Online Advertising Conference.

• USA Today brings editorial content to Motorola Xoom

  March 2, 2011

  USA Today has rolled out its content to the Motorola Xoom tablet to let on-the-go readers stay on top of news via whatever device they have.

• St. Louis Post-Dispatch taps iPad platform for breaking news coverage

  March 2, 2011

  The St. Louis Post-Dispatch is bringing its morning paper to the iPad with added updates and breaking news as it happens.

• Basketball fans score with new apps from Sporting News

  February 25, 2011

  Continuing its dedication to cross-platform publishing, Sporting News released two new apps devised to help quench its readers’ desire for the latest on-the-go sports news and stats.

• USA Today exec: Tablets are a game-changer for media business

  February 23, 2011

  NEW YORK - An executive at Gannett Co. Inc.’s USA Today said that tablets are changing the face of mobile and are a game-changer for media companies during a presentation at Mobile Marketing Day.

• Conde Nast caters to changing audience preferences with Android editions

  February 22, 2011

  Continuing its foray into cross-platform publishing, media mogul Conde Nast will use Google’s Android 3.0, a.k.a Honeycomb, to sell digital editions of its magazines.

• Sports Illustrated makes Swimsuit Edition interactive with Microsoft Tags

  February 18, 2011

  Time Inc.’s Sports Illustrated 2011 Swimsuit Edition is incorporating Microsoft Tags into the pages of the magazine to connect readers to interactive content beyond the issues’ pages.

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