Media
-
New York Times sends news via text messages
January 28, 2008
The New York Times Co. launched a text messaging service to distribute news, features and columns from its newspaper and features from The Times Magazine.
-
Daily Racing Form runs its content on mobile
January 28, 2008
Horse racing enthusiasts can now have real-time race information even when they are not trackside.
-
Olive adds text messaging option for news delivery
January 24, 2008
Olive Software is turning the chapter on traditional publishing by delivering news and other notifications via the mobile channel.
-
Vogue steps out in style with mobile video
January 23, 2008
Conde Nast Publications’ Vogue magazine is using JuiceCastor’s mobile video search service to enable consumers to watch Shopvogue.tv fashion videos on mobile.
-
944 magazine goes mobile in time for Super Bowl
January 17, 2008
Lifestyle publication 944 magazine will send mobile newsletters and event guides, promote artists and keep fans posted on the latest celebrity news using Waterfall Mobile’s Web-based Msgme platform.
-
News 12 Networks enters the mobile channel
January 16, 2008
Tristate cable service News 12 Networks has debuted "News 12 To Go," a mobile offering that delivers continually updated local traffic, weather and news to users over their mobile phones.
-
Gemstar-TV Guide in licensing deal with MobiTV
January 15, 2008
Gemstar-TV Guide International Inc. has inked a patent license agreement to let mobile entertainment firm MobiTV use its intellectual property to create program guides for mobile content.
-
Active Athlete acquires GolfBuzz to connect golf enthusiasts
January 4, 2008
Online media company Active Athlete Inc. has bought GolfBuzz Inc., a golfer-focused developer of publishing tools and technology, with plans to extend into mobile.
-
A specialist’s take on entertainment and its future
December 20, 2007
By Sarah Miller
Entertainment is a huge focus for interactive and mobile companies. But shifts in the delivery and creation of content will affect the media and entertainment industries.
-
Mobile entertainment community reaches million-member milestone
December 14, 2007
Limbo yesterday said it has attracted 1 million registered U.S. members, broadening the canvas for marketers to communicate with audiences in that channel.
-
Telus adds Handmark Pocket Express to new Smartphones
November 28, 2007
Mobile applications developer Handmark and Canadian telco company Telus have agreed to bring Pocket Express 4.0, Handmark’s entertainment and business applications client, to Telus customers.
-
Mobile is checkbox for advertisers, complains Univision exec
November 20, 2007
LOS ANGELES – Ad sales representatives, like marketers, are creatures of habit. Used to selling what works, internal education is necessary for brands to get clients on board with mobile advertising.
-
MTV adds audio to mobile campaign for event promos
November 14, 2007
LOS ANGELES – Mobile campaigns with custom audio additions have become popular recently, with brands such as BET, MTV, Univision, Fox News, Jamster, Chevy, Sears and CBS dabbling in this fairly new medium.
-
Where women go, dollars will follow: ad:tech panelist
November 7, 2007
Women online make up a powerful force because they are such avid consumers of not just products and services, but of information and experiences.
-
Not new media, but new marketing: ad:tech panelist
November 6, 2007
NEW YORK – Texting is now the native tongue of the socially active. Thus said Nick Brien, worldwide CEO of Universal McCann, New York at the ad:tech New York keynote “The New Media Universe: Forging a Model of Interdependence.”
