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• Mobile Marketer will not publish Feb. 21 in honor of Presidents Day

  February 18, 2011

  Mobile Marketer will not be publishing on Monday, Feb. 21 in honor of Presidents Day.

• Will Google’s free publisher subscription service trample Apple’s paid version?

  February 17, 2011

  Just on the heels of Apple’s introduction of its App Store subscription service, Google has rolled out a similar offering with one glaring difference – it is free.

• Elle accepts Apple terms, sells iPad subscriptions

  February 17, 2011

  Hachette Filipacchi’s Elle magazine is one of the first publications to offer consumers the option to buy monthly issues or yearly subscriptions on the iPad using their iTunes account.

• Apple throws lifeline to media companies with App Store subscriptions

  February 16, 2011

  Apple’s introduction of a subscription service for media companies that publish content-based apps in the App Store may be a godsend for publishers that have been suffering with monetization models since the rise of digital channels.

• Time Inc. gambles with multi-platform bundled subscription model for Sports llustrated

  February 14, 2011

  NEW YORK - Time Inc. unveiled its paid content strategy with the debut of subscription plans for Sports Illustrated that bundle mobile, online and print into All Access multi-platform packages.

• USA Today places mobile bar codes in newspaper to engage readers

  February 11, 2011

  USA Today is featuring Microsoft Tags in its newspaper, letting readers scan the bar codes to access videos and other digital content.

• News Corp. paid and ad-supported monetization mix foreshadows mobile media future

  February 4, 2011

  News Corp.’s iPad app for The Daily launched with campaigns from brands such as HBO, Land Rover, Macy’s, Paramount and Pepsi. However, its long-term success will not only depend on ads served, but also the number of paid subscribers it can attract.

• How can marketers take advantage of mobile usage during the Super Bowl?

  January 28, 2011

  Viewers of Super Bowl XLV on Feb. 6 will be using their mobile devices while they watch the game and the much-buzzed-about commercials. How can marketers reach that connected audience?

• Reader’s Digest encourages healthy living via iPad platform

  January 24, 2011

  Reader’s Digest is helping readers keep their New Year’s resolutions via an iPad application that focuses on topics such as losing weight and how to act during a job interview.

• Dolce & Gabbana embraces fashion-forward concepts via iPhone app - Luxury Daily

  January 20, 2011

  Luxury Daily today - Dolce & Gabbana embraces fashion-forward concepts via iPhone app; Is FCC approval of Comcast-NBCU deal trouble for luxury brands?

• Mobile Marketer will not publish on Monday, Jan. 17

  January 14, 2011

  Mobile Marketer will not publish on Monday, Jan. 17, in observance of Martin Luther King Jr. Day. We will resume publication on Tuesday, Jan. 18.

• Mobile Marketer office closed New Year's Eve

  December 30, 2010

  The Mobile Marketer office is closed Friday, Dec. 31 in observance of New Year’s Eve.

• Tablets are latest trend in the evolution of publishing: National Geographic exec

  December 27, 2010

  National Geographic Kids has launched a branded application for Apple’s iPad that is meant to be the ultimate guide to dinosaurs.

• Mobile Marketer will not publish on Friday, Dec. 24

  December 23, 2010

  Mobile Marketer will not publish on Friday, Dec. 24, in observance of Christmas. We will resume publication on Monday, Dec. 27. Please enjoy the holiday.

• Universal Studios uses iPad magazine to promote Little Fockers movie

  December 23, 2010

  Universal Studios is using digital magazines to market the “Little Fockers” movie – a new form of marketing for the movie studio.

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