Media
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Time Inc. grabs IAB CEO to bolster online, mobile operations
December 14, 2010
Showing its most serious intention yet of how it views the future of publishing, Time Inc. has lured away Randall Rothenberg from the Interactive Advertising Bureau where he evangelized online and mobile to the nation’s leading media and marketing giants.
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Marie Claire debuts interactive iPad app with moving cover
December 3, 2010
Hearst’s Marie Claire has debuted an interactive issue for Apple’s iPad that features a moving cover, as well as video clips and outtakes exclusive to the tablet.
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Us Weekly connects on-the-go readers with updated mobile content
November 24, 2010
Us Weekly is keeping on-the-go readers updated with its editorial content via a new iPhone application that delivers breaking news to their handset.
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Oprah's O magazine runs mobile sweepstakes in iPad app to engage readers
November 22, 2010
O, The Oprah Magazine is running a mobile sweepstakes where it will award 12 readers every item featured in the 2010 O List Holiday Edition gift guide and several products from this season’s “Oprah’s Favorite Things” episode.
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The Economist debuts iPad, iPhone app for subscribers
November 22, 2010
The Economist is letting digital and print subscribers fully access its iPad and iPhone application as well as get a weekly sample of articles chosen specifically by the editor.
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Mobile audience metrics from ABC Interactive, Spreed to benefit publishers
November 10, 2010
The Audit Bureau of Circulations’ recent partnership with Spreed Inc. is yet another indication that audience metrics are helping publishers take mobile advertising to the next level.
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Washington Post expands digital distribution strategy with iPad app
November 10, 2010
The Washington Post introduced an application for Apple’s iPad that incorporates social media and sharing capabilities to let users discuss relevant issues of the day.
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Mobile is crucial part of digital media strategy: Guardian
November 8, 2010
Guardian News and Media has enhanced its mobile site with faster updates and other new features to provide a better experience for consumers and more opportunities for advertisers.
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Mobile is not the death knell for traditional media: NBC Universal exec
November 4, 2010
NEW YORK - While mobile and other new media have fundamentally changed the traditional media business, quality content always wins out, according to an NBC Universal executive at ad:tech.
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World’s largest publishers betting on paid mobile content: ad:tech
November 4, 2010
NEW YORK – During a session at ad:tech, industry executives discussed traditional media companies’ plan for getting consumers to pay for digital content and expressed high hopes for tablets.
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Google sponsors New York magazine iPad app
November 2, 2010
Google is the launch sponsor of New York magazine’s hot-off-the-presses iPad application that monetizes via a hybrid model blending pay-per-issue and ad-support.
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PBS goes mobile to grow revenue streams for local stations
November 1, 2010
PBS is featuring local content from member stations and full television episodes from series across several mobile platforms, making its educational programs available for viewing on the go.
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ESPN is Mobile Publisher of the Year
October 22, 2010
ESPN is Mobile Marketer’s Mobile Publisher of the Year due to its all-round excellence in mobile content and advertising, offering an experience that is worthy of emulation.
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Luxury Daily launches as luxury brands embrace online, mobile
October 22, 2010
We would like to invite you to subscribe to Luxury Daily, a new trade publication focused on how luxury brands conduct their marketing and commerce efforts across mediums, including online, mobile, in-store and print.
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Time Inc., Hachette execs go head-to-head on mobile Web versus app debate
October 22, 2010
NEW YORK – While Time Inc. and Hachette Filipacchi Media both have mobile Web sites and applications, executives from each company took different stances on the debate at Netbiscuits Partner Day 2010.
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