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• Delivering a branded experience across all mobile channels is key: panelists

  September 3, 2010

  NEW YORK - Media brands are leaving no stone unturned to offer advertisers a package comprising mobile sites, applications, SMS alerts and social media integration.

• Mobile Marketer will not publish Monday, Sept. 6

  September 3, 2010

  Mobile Marketer will not publish on Monday, Sept. 6, in observance of Labor Day. Enjoy the holiday weekend!

• NBC complements entertainment programming with mobile to build viewership

  September 2, 2010

  NBC Universal Digital Studio is encouraging fans to interact with its branded entertainment series "FCU: Fact Checker’s Unit" via a mobile program powered by ChaCha.

• Accepting nominations for Mobile Publisher of the Year 2010

  August 31, 2010

  Mobile Marketer is accepting nominations for Mobile Publisher of the Year 2010. The candidates must show all-round excellence in mobile content and advertising, offering an experience that is worthy of emulation.

• Total Beauty buys leading women’s lifestyle mobile property

  August 23, 2010

  Beauty publisher Total Beauty Media has bought multi-platform celebrity news and women’s lifestyle Web site LimeLife to reach more than 3 million unique monthly mobile and PC Web visitors.

• Mobile could push digital publishing past tipping point by 2014: panelist

  August 17, 2010

  NEW YORK – The transition from a publishing industry dominated by print to one driven by digital content is expected between 2014 and 2016, according to a panelist at the Digiday:Apps conference.

• Glamour magazine aims for increased readership with mobile apps

  August 16, 2010

  Glamour magazine has debuted its iPhone, iPod touch and iPad application to accommodate the large percentage of its print and online readers carrying their mobile device with them.

• Time Out New York Kids enhances magazine experience with augmented reality

  July 27, 2010

  Time Out New York Kids has enhanced its August cover with mobile augmented reality, letting users unlock video and 3D content via their mobile device.

• CNN leverages iOS 4 features with international news app

  July 23, 2010

  Following the success of its iPhone and iPod touch application in the U.S. last year, CNN has launched an international news app targeting readers overseas.

• Allure magazine uses 2D tags to give away free products

  July 22, 2010

  Allure magazine is giving away more than $725,000 worth of beauty products to smartphone users who scan a Microsoft Tag within its August issue.

• World Cup changed everything for mobile: ESPN exec

  July 20, 2010

  NEW YORK – The 2010 FIFA World Cup was a watershed moment for mobile as barriers and records of all sorts were broken, according to an ESPN executive.

• CNNMoney taps Gowalla for content distribution

  July 14, 2010

  Time Warner Inc.’s CNNMoney is partnering with Gowalla to connect the location-based mobile social network with Money Magazine’s annual “100 Best Places to Live in America” list.

• Cycle World iPhone app averaging 1,000 downloads per week

  July 13, 2010

  Automakers such as Honda and Lexus and accessories brand Z1R Helmets are advertising across Cycle World’s digital platforms, including the publication’s iPhone application.

• Forbes aims to help families manage finances with iPad app

  July 12, 2010

  Forbes has rolled out its “Forbes Investment Guide Plus” to Apple’s iPad to provide families information on how to manage their financial portfolios.

• ESPN extends mobile reach with Android app

  July 8, 2010

  ESPN has launched one of its first Android applications—ESPN Radio—as it continues to expand its reach across multiple smartphone platforms.

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