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Messaging

• Smart Puffs strengthens SMS efforts with movie-themed campaign

  June 19, 2013

  Smart Puffs is targeting parents to build up its SMS database as part of a campaign with Disney-Pixar to promote the upcoming film, “Monster University.”

• Seattle Sun Tan builds SMS database by 4,750 consumers in one month

  June 17, 2013

  Tanning salon chain Seattle Sun Tan is seeing some initial success with its SMS program as a result of promoting its mobile initiatives through in-store and digital calls-to-action.

• Coca-Cola’s vitaminwater leverages SMS for free concert ticket promotion

  June 3, 2013

  Coca-Cola brand Glaceau vitaminwater is leveraging SMS to deliver coupons to customers and give them a chance to win concert tickets.

• City of Newark aims to rake in tourism via multichannel marketing campaign

  May 20, 2013

  The city of Newark, NJ is launching a marketing campaign this week that lets consumers make cab reservations via their handsets and supports the Ironbound Business Investment District.

• Birds Eye, nonprofits team up for SMS program to drive healthier meal choices

  May 16, 2013

  Consumer packaged goods brand Birds Eye and nonprofits Partnership for Healthier America and Share Our Strength have teamed up for a text messaging program offering families tools and information to make healthier meal choices.

• How Starbucks is pushing the envelope with SMS, MMS marketing

  May 14, 2013

  Starbucks is clearly taking mobile messaging to new heights, as exemplified with a recent effort that leveraged SMS and MMS to engage and surprise customers, while also tying into its larger marketing strategy.

• Marketers overwhelmed by mobile messaging options

  May 6, 2013

  Marketers have a staggering number of options when it comes to messaging mobile users – SMS, push notifications, in-application alerts and mobile email – and many are overwhelmed just trying to decide which to use and when.

• Schick doles out product samples via SMS

  April 30, 2013

  Personal skincare line Schick is loading its print pages with mobile calls-to-action to drive product samples.

• Senator Cruz drives 16,000 SMS opt-ins during keynote speech

  March 25, 2013

  United States Senator Ted Cruz (R-TX) recently included an SMS call-to-action in his keynote speech at the Conservative Political Action Conference which resulted in a significant uptick in opt-ins.

• Chicago Shakespeare Theater uses rich media messaging to build mobile database

  March 12, 2013

  Chicago Shakespeare Theater used rich media messaging to engage opted in audience members with a campaign that helped bring a famous painting to life and drive awareness for an upcoming performance.

• Hooters adds 50K consumers to mobile database with recent Super Bowl SMS campaign

  February 26, 2013

  Hooters of America is continuing to make SMS a focal point of its overall strategy and has significantly built up its mobile database through a Super Bowl initiative the company recently ran.

• Coors Light rides on SMS for sweepstakes engagement

  February 26, 2013

  Coors Light has teamed up with sporting goods brand K2 Sports on a campaign that aims to get consumers excited about a new line of skis and snowboards via SMS.

• Oreo partners with Nokia, takes social messaging to another level with global app

  February 22, 2013

  Mondelez International’s Oreo has rolled out a mobile messaging application exclusive to Nokia's Lumia Windows Phone that is designed to connect consumers through constellations.

• Are push notifications abusing their welcome?

  February 15, 2013

  Push notifications help marketers reach consumers with relevant and timely messages. Although the technology can be a powerful customer engagement tool, some feel it has the potential to be more cloying than beneficial.

• KFC taps SMS to bolster sweepstakes entries

  February 8, 2013

  KFC has rolled out a new initiative in conjunction with the upcoming Country Music Awards that incorporates SMS and encourages consumers to text-in to win a variety of prizes.

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