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Messaging

• ChaCha receives more than 1M mobile questions Super Bowl Sunday

  February 9, 2010

  ChaCha, the free answer service, saw more than a million mobile user questions Super Bowl Sunday, proving the power that SMS has in reaching young adults.

• Johnson & Johnson, Pfizer partner with government for SMS health alerts

  February 5, 2010

  The U.S. government partnered with sponsors such as Pfizer and Johnson & Johnson to launch a new public-private partnership for text4baby, a free mobile health service for pregnant women and new moms.

• PA to promote tourism with Groundhog's Day mobile campaign

  January 29, 2010

  More than 15,000 consumers are signed up to receive a text alert from the world’s most famous groundhog, Punxsutawney Phil, in a campaign to promote Pennsylvania tourism.

• Hearst Magazines taps mobile as subscription channel

  January 20, 2010

  Hearst magazine titles such as Marie Claire, Seventeen and Cosmopolitan are using SMS to encourage potential and previous subscribers to subscribe.

• Wachusett resort relies on mobile marketing to reach skiers

  January 19, 2010

  Wachusett Mountain Ski Area is relying on text messaging to build a database of skiers for re-marketing purposes.

• Red Cross SMS appeal for Haiti raises $8M in 2 days

  January 15, 2010

  Mobile giving has reached new heights with consumers donating more than $8 million via their handsets to aid the disaster relief efforts in Haiti.

• Best Buy, Magic Johnson mobile campaign claims 10-15 percent opt-in

  January 15, 2010

  Magic Johnson Enterprises ran a mobile marketing campaign surrounding the 2009 National Minority Supplier Development Council Annual Conference in New Orleans.

• NBA’s NY Knicks drive 3,300 opt-ins via SMS

  January 13, 2010

  More than 3,300 consumers texted in to participate in the NBA’s New York Knicks’ four-week interactive out-of-home media campaign featuring an SMS call-to-action.

• Hooters sweepstakes aims to beef up mobile database

  January 12, 2010

  The Hooters Restaurant chain is using mobile to help launch a national promotion aimed at further building the Hooters Mobile Club, which already has more than 50,000 members.

• Anheuser-Busch distributor lands 1,800 opt-ins via mobile sweepstakes

  January 11, 2010

  Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, ran an SMS promotion with the National Hockey League’s Tampa Bay Lightning that drove 1,800 opt-ins to its database.

• State Farm-sponsored mobile promo drives 5,000 fans to text-to-screen

  January 6, 2010

  A State Farm-sponsored interactive promotion during a college football game resulted in more than 5,000 fans participating.

• Kaiser Permanente cuts patient communication costs with SMS

  January 5, 2010

  Kaiser Permanente, the nation’s largest nonprofit healthcare provider, is using mobile as a means of cutting costs on its communication infrastructure.

• ChaCha closes $7M funding round to break-even

  January 5, 2010

  Ad-supported answer service ChaCha has closed a $7 million E round of funding, giving it the cash required to reach profitability.

• ILoop Mobile helped parents put kids to bed on Xmas Eve

  December 28, 2009

  Mobile marketing company iLoop Mobile launched a fun, free messaging service for parents this Christmas Eve that sends a text message from Santa to any U.S. mobile phone.

• Duane Reade polls New Yorkers for Delish brand cookie promo

  December 22, 2009

  Drug store chain Duane Reade used SMS to ask New Yorkers a question: “How do you like your cookies?”

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