Messaging
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Auto Driveaway accelerates efficiency with mobile
June 30, 2009
Auto Driveaway is using SMS to smooth communication between fleet managers, administrative staff and leasing companies that manage pick-ups and deliveries.
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OILCHG steers consumers into stores via mobile coupons
June 24, 2009
Digital Rocket, an advertising company, is now using multiple customer acquisition tactics through its new offering, OILCHG.
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Visual Voicemail app now available for iPhone, Android, BlackBerry
June 24, 2009
YouMail has launched its free Visual Voicemail Plus application for Apple's iPhone and Google's Android operating system.
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Hawaiian Airlines runs SMS sweepstakes with MLB’s Padres
June 19, 2009
Hawaiian Airlines ran an SMS sweepstakes to build its mobile database and activate its television sponsorship of Major League Baseball’s San Diego Padres.
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Postcards back in style with HazelMail
June 18, 2009
A new iPhone application recently debuted in the Apple App Store that takes photos directly from the iPhone photo library and transforms them into personalized postcards.
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Nokia Life Tools rolls out across India
June 17, 2009
After a pilot in the state of Maharashtra, Nokia has rolled out its Nokia Life Tools service in India involving government agencies, carriers and wireless industry players.
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Obama relies on SMS for Cairo speech distribution
June 16, 2009
Earlier this month, President Barack Obama gave a historic speech from Cairo, Egypt and provided speech highlights via text message to ensure public reach.
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Shrek the Musical, M&M Mars integrate mobile into billboards
June 12, 2009
Movie studio DreamWorks' Broadway production of “Shrek, The Musical” and candy giant M&M /Mars have placed a mobile call to action on two interactive billboards in New York's Times Square.
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Ping Mobile launches mobile campaign to raise awareness for brain cancer
June 11, 2009
Ping Mobile’s Isaac Naor will run in a triathlon with a mobile call-to-action on his t-shirt, meant to motivate respondents to donate money in support of brain cancer research.
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Heineken taps mobile for multichannel promotion
June 10, 2009
Heineken and Heineken Light are using mobile as part of multichannel effort to get consumers to stock up on the beer this summer.
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Times Square billboard targets New Yorkers with mobile call-to-action
June 10, 2009
Media Group City USA is using mobile to gauge the reaction of New Yorkers and Big Apple visitors to the controversial new pedestrian-friendly Broadway.
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Clickatell partners with mFoundry for SMS-based mobile banking
June 10, 2009
Clickatell and mFoundry have teamed up to enable banks and financial institutions to let customers manage their finances via SMS.
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Brands face new process for mobile campaigns based on short codes
June 9, 2009
Acting on behalf of the CTIA and carrier networks, NeuStar Inc. has introduced a new standardized application process and features for mobile marketing campaigns based on common short codes.
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Valentine’s Day was busiest texting day of Q1: Verisign
June 9, 2009
Valentine’s Day rang in more than 1.06 billion SMS and MMS messages, setting the example for this year’s staggering growth in mobile messaging volumes.
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SnoCountry resorts ski into mobile to overcome down-sloping economy
June 1, 2009
Advertiser segments that were traditionally committed to print ads have decided they need to find new ways to reach customers.
