NFL's Philadelphia Eagles tap mobile for in-stadium marketing
By Rimma Kats
October 1, 2010
The National Football League's Philadelphia Eagles have teamed up with Txtstation for an in-stadium partnership to help the team engage with fans on their mobile devices.
The sports team is letting fans vote and is using text-to-screen features at Lincoln Financial Field. SMS was a great choice for the mobile initiative, especially for fans that have feature phones.
“The Eagles have been doing some basic mobile stuff over the last few years,” said Michael Falato, vice president of sales and business development at Txtstation, Austin, TX. “They decided to go with us this year and enhance their in-game entertainment with real-time high definition interactive mobile graphics."
Txtstation is a mobile marketing company specializing in sports and entertainment that lets broadcasters, event owners, sponsors and general media to communicate with viewers or fans directly via their mobile devices.
The Eagles are using interactive HD graphics to engage fans.
Fans can pick their favorite song to play next or answer a Soverign Bank-branded trivia or opinion question.
Additionally, there is also a text-to-screen ticker to let fans sound off on the question of the day.
Mobile at events
In July, The Colorado Rockies worked with Txtstation to integrate a new in-game texting service to entertain fans.
The team worked to collect mobile phone numbers for customer relationship marketing (see story).
“Everyone has a phone and 99 percent have SMS,” Mr. Falato said. “People know how to text – texting is very prevalent in the market place."
Here are some screen grabs of the in-game service:
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