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NFL's Philadelphia Eagles tap mobile for in-stadium marketing

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The National Football League's Philadelphia Eagles have teamed up with Txtstation for an in-stadium partnership to help the team engage with fans on their mobile devices.

The sports team is letting fans vote and is using text-to-screen features at Lincoln Financial Field. SMS was a great choice for the mobile initiative, especially for fans that have feature phones.

“The Eagles have been doing some basic mobile stuff over the last few years,” said Michael Falato, vice president of sales and business development at Txtstation, Austin, TX. “They decided to go with us this year and enhance their in-game entertainment with real-time high definition interactive mobile graphics."

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Mobile interaction
Txtstation is a mobile marketing company specializing in sports and entertainment that lets broadcasters, event owners, sponsors and general media to communicate with viewers or fans directly via their mobile devices.

The Eagles are using interactive HD graphics to engage fans.

Fans can pick their favorite song to play next or answer a Soverign Bank-branded trivia or opinion question.

Additionally, there is also a text-to-screen ticker to let fans sound off on the question of the day.

Mobile at events
In July, The Colorado Rockies worked with Txtstation to integrate a new in-game texting service to entertain fans.

The team worked to collect mobile phone numbers for customer relationship marketing (see story).

“Everyone has a phone and 99 percent have SMS,” Mr. Falato said. “People know how to text – texting is very prevalent in the market place."

Here are some screen grabs of the in-game service:

Associate Editor Rimma Kats covers media, television, research and social networks. Reach her at rimma@mobilemarketer.com.

 
Related content: Messaging, The Philadelphia Eagles, Txtstation, Michael Falato, mobile marketing, mobile

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Comments on "NFL's Philadelphia Eagles tap mobile for in-stadium marketing"

  1. Mason Silvestri says:

    November 12, 2010 at 5:43pm

    Why go w/ boring txt msgs? Move on to MMS.
  2. Derek Johnson says:

    October 2, 2010 at 4:07pm

    I love it, fan interaction via SMS is awesome. My only feedback would be around the text "say" and then their message ad. If the team would have sprung for their own shortcode they could have just text-in their thoughts, feedback, etc. with out putting the word "say" in-front. This in my opinion could add some confusion for fans about how to actually initiate a message. Just my two cents.
  3. Oren Salomon says:

    October 1, 2010 at 1:35pm

    So do you guys write the same exact article every time a different team implements TXTStation? It's the same boring SMS interactivity, TXT to vote and now we have your cell number to send you promo messages. It's not really news when it's the 10th team to do it and you've already covered teams 1-9.
  4. Ken Luna says:

    October 1, 2010 at 10:34am

    We have a customer, Lehigh Valley Honda using our SMS system to advertise on beer and coke cups at the Iron Pigs minor league baseball games. They get over 50 Opt Ins each game.
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