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Messaging

• Macy’s mobile spend up 70pc: FirstLook keynote

  January 20, 2012

  NEW YORK – A Macy’s executive at the Mobile FirstLook: Strategy 2012 conference said that the company has increased its mobile spend by 70 percent. So where is the retail giant placing its mobile dollars?

• Do Something boosts SMS activity to talk more effectively with teens

  January 18, 2012

  Do Something is significantly increasing the number of its text messaging campaigns as the nonprofit tries to leverage mobile to have conversations with teens about the various causes it supports.

• Korbel New Year’s Eve promotion garners 1,500-plus texted toasts

  January 12, 2012

  More than 1,500 New Year’s Eve revelers in Dallas, TX, texted in photos and toasts that were shared on screens sponsored by Korbel sparkling wine.

• Starbucks builds up rewards program membership via in-store call to action

  January 3, 2012

  Starbucks is ramping up its mobile strategy and encouraging consumers to sign up for its My Starbucks Rewards program via an in-store call to action.

• Phoenix Suns boosts mobile marketing strategy with enhanced SMS capabilities

  December 22, 2011

  The Phoenix Suns will build its mobile strategy for the upcoming basketball season with an enhanced text messaging strategy to nurture fan loyalty and increase sales.

• ILoop, Lenco merge to offer MMS marketing at scale

  November 8, 2011

  ILoop Mobile is merging with Lenco Mobile to bring MMS campaigns at scale to marketers in the United States.

• Role of SMS changing with mobile maturity and intersection of social

  October 24, 2011

  As the mobile space evolves, due in part by the intersection of social, the role of SMS as a marketing vehicle is expanding.

• Rue La La exec: Integrate SMS into mobile sites and apps

  October 19, 2011

  NEW YORK – The value that marketers can provide through SMS is exponential and brands need to use the tool to engage in a one-to-one dialogue with new and existing consumers, per panelists at the Mobile Shopping Fall conference.

• Coca-Cola exec: Mobile does not work as an island

  October 18, 2011

  NEW YORK – A Coca-Cola executive at the Mobile Shopping Fall conference said that SMS is a key trigger for its promotions and CRM strategy, especially because it can reach everyone – from feature phones to smartphones.

• US Cellular in-venue SMS initiative results in 40,000 interactions

  September 30, 2011

  U.S. Cellular’s SMS initiative during Summerfest 2011 increased 37 percent from last year’s program at the music festival, resulting in 40,000 text messages sent.

• Do messaging apps pose a threat to carriers and marketers?

  September 12, 2011

  While a growing number of mobile players are tapping into SMS via messaging applications, it remains to be seen what kind of impact these moves will have on carriers and marketers.

• UN Foundation leverages mobile to drive philanthropy

  September 6, 2011

  The United Nations Foundation has launched an SMS campaign as it looks to leverage mobile to bring philanthropy, advocacy and public engagement to the next level.

• Grey Goose targets sports fans via US Open, SMS campaign

  August 30, 2011

  Vodka brand Grey Goose is engaging US Open fans and rewarding them with prizes via an SMS promotion.

• Clorox taps SMS to drive engagement for school grant program

  August 25, 2011

  Clorox is using a variety of strategic initiatives such as SMS to drive engagement for its Power a Bright Future program.

• Motricity faces challenges as mobile shifts to consumer-driven world

  August 24, 2011

  Following an initial public offering last year, mobile marketing firm Motricity appears to be under growing pressure from forces both inside and outside the company.

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