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Messaging

• Eldorado hotel integrates mobile with existing email marketing initiatives

  November 10, 2009

  The Eldorado Hotel & Casino is effectively using mobile alongside its email marketing campaigns for a more integrated approach to digital marketing.

• The Bowery Mission of NYC uses SMS to battle homelessness, hunger

  November 10, 2009

  The Bowery Mission launched an SMS campaign designed to raise awareness of the plight of the homeless and hungry in New York City during its 100th anniversary celebration.

• Dallas BBQ launches SMS call-to-action subway spots

  November 9, 2009

  Regional restaurant chain Dallas BBQ has placed an SMS call-to-action in out-of-home advertisements featured throughout New York City’s subways.

• Remy Martin mobile campaign attracts 1,200 SMS opt-ins

  November 4, 2009

  Cognac maker Remy Martin ran an integrated marketing campaign to reintroduce its flagship VSOP label to a new generation of drinkers and was able to drive 1,200 SMS opt-ins.

• Chicago’s Field Museum mobile campaign sees 7,000 interactions

  November 4, 2009

  Chicago’s Field Museum used mobile to transform its traditional marketing efforts to promote its Real Pirates exhibit.

• Butterball amps up mobile offerings for Thanksgiving

  November 3, 2009

  Butterball has relaunched its Turkey Talk-Line just in time for Thanksgiving with mobile components such as an SMS alert system.

• Crunk Energy Drink builds database through mobile sweepstakes

  November 2, 2009

  Crunk Energy Drink ran an SMS campaign at the Honey Farms and Turtle Boy Music Awards with the goal of building up its mobile database.

• Florida Diamond District adds 1,200 consumers to mobile database

  October 30, 2009

  The Diamond District in southwestern Florida has been running mobile programs to build a database and drive consumers to its showroom.

• SNAPeMobile tests mobile games at event, sees 93 percent opt-in

  October 29, 2009

  At thinkLA.org’s AdJam event, SNAPeMobile sent the 1,000 or so attendees a mobile game call-to-action for a chance to win several prizes including a car, and 928 ad-industry insiders opted-in.

• Yamaha SMS program sees 400 percent increase in uptake

  October 28, 2009

  Since launching its mobile sweepstakes earlier this month, Yamaha Watercraft said that it has seen about a 400 percent increase in consumers signing up for its SMS alerts program.

• Georgia National Fair builds awareness with mobile

  October 23, 2009

  The Georgia National Fair turned to mobile to build awareness among local residents and heighten their awareness of the event and its attractions.

• Victoria’s Secret runs mobile campaign for new Chicago store

  October 20, 2009

  As part of a stealth push begun earlier this year, lingerie giant Victoria’s Secret is now running a mobile campaign to drive traffic to a new store opening this week in Chicago.

• OpenMarket launches SMS advertising service for content providers

  October 19, 2009

  OpenMarket Inc. has launched an SMS advertising service that enables content providers to tap into advertising networks and monetize the content that they deliver to consumers.

• Mall of America stores target shoppers with mobile promos

  October 16, 2009

  Mall of America shoppers will now have access to last-minute sales, in-store coupons and up-to-date event information via the device they never leave home without – their mobile phone.

• Foxwoods Resort Casino takes a gamble with mobile

  October 16, 2009

  Foxwoods Resort Casino has turned to the mobile channel to communicate with consumers.

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