Messaging
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West Beach Music Festival mobile callout on TV yields 700 participants
October 16, 2009
The West Beach Music Festival’s attempt to build awareness about the festival through a mobile sweepstakes resulted in 700 consumers that texted in for a chance to win tickets to the show.
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Red Cross launches Text and Save a Life mobile media program
October 15, 2009
The next time someone wants to donate blood and needs to find a nearby American Red Cross blood drive, the answer may be as close as their mobile phone.
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Ole Miss, Mississippi State use mobile to engage football fans
October 15, 2009
Wireless carrier Cellular South and Txtstation have launched mobile marketing initiatives at the University of Mississippi and Mississippi State NCAA football games.
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Fox Chevrolet one-day mobile promo results in 34 car sales
October 14, 2009
Timonium, MD-based Fox Chevrolet was able to sell 34 cars in a single day through a mobile marketing program meant to drive consumers into the auto dealer’s lot.
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HP's Snapfish extends platform to include SMS, WAP
October 13, 2009
Hewlett-Packard’s Web-based photo-sharing and photo-printing service Snapfish is letting customers navigate its Web site on their mobile phones and share their photo albums via SMS.
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“Extreme Makeover: Home Edition” uses SMS alerts to wrangle volunteers
October 13, 2009
ABC’s “Extreme Makeover: Home Edition” is leveraging the mobile platform to get volunteers and raise donations for an Indiana family in need.
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LAI Games uses mobile marketing to increase game play
October 13, 2009
LAI Games, a manufacturer of arcade games, has introduced a mobile marketing element into its game portfolio.
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Captain Morgan scares up mobile for Halloween contest
October 9, 2009
The Captain Morgan rum brand is encouraging consumers this Halloween to show just how scary they are using their mobile phones.
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Pizza Hut runs mobile promo at CTIA
October 8, 2009
Pizza Hut partnered with Ping Mobile at the CTIA Wireless I.T. & Entertainment 2009 show in San Diego to do something a little bit out of the box with mobile.
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Guinness rolls out multichannel mobile pint contest nationwide
October 6, 2009
Irish brewer Guinness has taken its Great Guinness Pint Contest nationwide this year and the interactive mobile program is meant to engage consumers with the brand across the country.
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Macmillan Cancer Support launches first-ever mobile giving program
October 2, 2009
Macmillan Cancer Support’s World’s Biggest Coffee Morning Sept. 25, let attendees donate the cost of their coffee to support people living with cancer.
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Remke Markets taps mobile to promote supermarket’s one-day sale
October 2, 2009
Kentucky’s Remke Markets used mobile to promote the supermarket’s one-day sale and drive awareness in its local area.
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Soles4Souls targets young adults with SMS donation campaign
October 1, 2009
Soles4Souls has launched a mobile donation drive to raise funds for its footwear charity.
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Shedd Aquarium: SMS campaign out-performs print, outdoor, online
September 30, 2009
Shedd Aquarium recently ran a multichannel campaign and its televised SMS call-to-action generated more than 300 percent more responses than online, print or outdoor.
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Cushman Wakefield uses SMS to deliver realty info instantly
September 24, 2009
Realty firm Cushman Wakefield has enlisted the help of MyThum Interactive to roll out an interactive SMS service to make real estate information available immediately.
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