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Messaging

• T-Mobile runs text-to-win program with blink-182

  September 21, 2009

  T-Mobile has launched its Live the Rock Life text-to-win program to promote its new 3G Sidekick LX handset, offering entrants the chance to party like a rock star with punk-pop band blink-182.

• Bloomingdale's fall fashion campaign taps mobile to engage customers in-store

  September 18, 2009

  Bloomingdale’s is using mobile for its fall fashion campaign – Lights, Camera, Fashion – adding an element of interactivity to engage with customers in a new way.

• VeriSign reports single-quarter mobile messaging record of 94.8B

  September 17, 2009

  VeriSign, a mobile aggregator and provider of Internet infrastructure services, announced a record-breaking quarter for mobile messaging based on its index of statistics.

• FreeRxReminder adds dose of mobile

  September 16, 2009

  FreeRxReminder.com has set out to leverage the ubiquity of mobile by offering prescription medication reminders via SMS.

• Coors Light campaign taps SMS, 2D bar codes

  September 11, 2009

  The Coors Light beer brand is overflowing with mobile tactics to enhance its 2009 Mystery Mansion promotion.

• Fox uses SMS to tie the knot for new show

  September 11, 2009

  Fox’s test-phase program Wedlock or Deadlock has turned to mobile to create further viewer interaction with the hopes of launching the reality show nationwide.

• 9/11 Memorial & Museum runs mobile giving initiative with NASCAR

  September 10, 2009

  The National Sept. 11 Memorial & Museum and the North South Motorsports team have teamed up to launch the Text to Remember program to help raise funds and awareness.

• McDonald’s uses mobile to provide instant gratification to young consumers

  September 9, 2009

  McDonald’s is letting consumers vote for their favorite burgers via an SMS vote that will be held at the Sprite Step Off, a nationally televised step-off competition.

• AT&T offers weekly SMS voting to college football fans

  September 9, 2009

  AT&T is using SMS to give college football fans one more thing to talk about during this year’s season.

• Captain Morgan rum brand takes a shot at mobile

  September 8, 2009

  Rum brand Captain Morgan has added a mobile component to its existing Pose Off campaign.

• Will Apple's iPhone finally support MMS?

  September 8, 2009

  What is the one thing that Apple’s iPhone lacks? That is a simple answer: MMS.

• Crystal Hot Sauce SMS campaign sees 58 percent double opt-in

  September 3, 2009

  Baumer Foods' Crystal Hot Sauce ran a mobile campaign to build an opt-in mobile database of New Orleans Saints fans for highly-targeted future marketing efforts.

• Chegg adds mobile components to textbook rental service

  August 31, 2009

  Chegg.com, an online textbook rental service, has leveraged the power of SMS and mobile Web to extend its reach and become more accessible to consumers on the go.

• Delta Air Lines mobile campaign takes flight

  August 28, 2009

  Delta Air Lines launched a mobile marketing campaign meant to promote the company's international business routes and destinations.

• Churches use SMS to engage congregations nationwide

  August 27, 2009

  Christian churches nationwide are using text messaging to engage and communicate with their congregations.

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