Messaging
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Pier 1 Imports launches first mobile effort
August 26, 2009
Pier 1 Imports is partnering with Barnes & Noble for an SMS sweepstakes as part of its efforts to reach a younger demographic.
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Six Flags, Chrysler multichannel campaign includes mobile
August 26, 2009
Six Flags Theme Parks and Chrysler have teamed up to offer consumers the chance to win a Jeep Wrangler.
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Syniverse inks $175M deal to acquire VeriSign
August 26, 2009
VeriSign Inc. is selling its messaging business to Syniverse Holdings Inc. for $175 million in cash.
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Pizza Hut campaign sees 2,000 opt-ins in two weeks
August 25, 2009
Quick-service restaurant Pizza Hut used mobile to generate buzz about its new Hershey's Dunkers offering and built a mobile database of consumers to remarket to.
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Tennis tournament uses SMS, voice messaging, email to connect with fans
August 25, 2009
The Indianapolis Tennis Championships Presented by Lilly is using mobile as a customer relationship management tool and a way to connect its brand to fans.
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Ronald McDonald House taps mobile to drive charity donations at Macy's fundraiser
August 24, 2009
The Ronald McDonald House Charities of Chicagoland and Northwest Indiana used mobile at Macy's Glamorama event to raise money to build the largest Ronald McDonald House in the world.
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Xerox, Wise, Caesar’s, Verizon sponsor SMS initiatives at Mets games
August 24, 2009
The New York Mets have launched an in-stadium mobile campaign, sponsored by Xerox, Wise, Caesar's and Verizon Wireless, for the 2009 Major League Baseball season and beyond.
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Obama administration can use mobile to shape healthcare debate
August 21, 2009
The Obama administration used traditional marketing channels to propell Barack Obama to the American presidency. But it is mobile that brought the candidate closer to the people.
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2ergo, AT&T partner to promote Vans Warped Tour, Demi Lovato
August 21, 2009
2ergo and AT&T's Youth Marketing Group announced a joint venture to promote the annual Vans Warped Tour and Disney star Demi Lovato.
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Petco sponsors National Geographic SMS alerts
August 20, 2009
The National Geographic Channel ran an SMS alert campaign promoting its "Dog Whisperer" program, which saw 2,000 opt-ins and prompted Petco to come on board as a sponsor.
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Mobile Commons’ new CEO talks mobile strategy
August 20, 2009
Mobile marketing company Mobile Commons Inc. has appointed Anthony M. Risicato as its CEO and announced new partnerships with agencies.
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Goodyear SMS campaign sees 5.2 percent CTR
August 19, 2009
Tire-production giant Goodyear launched a mobile campaign to raise awareness in men, right in time for the winter.
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Kraft Foods' Oreo increases brand awareness with mobile
August 18, 2009
Kraft Foods' Oreo tapped the mobile channel for a promotion meant to drive awareness of the cookie brand among British consumers.
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Rock the Vote cranks up SMS initiatives to engage millennials
August 18, 2009
Nonprofit political organization Rock the Vote is using mobile at events such as Lollapalooza to engage young Americans by connecting them with musicians and interactive politics.
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L'Oréal Paris develops MMS campaign for brand awareness
August 17, 2009
Beauty products giant L'Oréal Paris ran an MMS campaign to extend brand awareness around two new products for women and men.
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