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Messaging

• Foot Locker runs SMS sweepstakes to drive consumers in-store

  August 14, 2009

  Sportswear giant Foot Locker is running an SMS sweepstakes promotion to drive traffic to its stores.

• Red Cross reaffirms faith in mobile fundraising

  August 14, 2009

  NEW YORK -- Consumers donated an estimated $500,000 last year through their mobile phones and almost 40 percent of those funds went to the American Red Cross.

• MTV youth marketing uses mobile to promote setting goals

  August 13, 2009

  MTV launched a new multi-platform advertising initiative inviting youth to publicly share something they feel strongly about.

• XL Center uses mobile to drive ticket sales for dinosaur show

  August 12, 2009

  The Hartford Civic Center Veterans Memorial Coliseum and Exhibition Center used the mobile channel to drive ticket sales for its "Walking with the Dinosaurs" show.

• City of Baltimore targets youth demographic via mobile club

  August 12, 2009

  The city of Baltimore has launched a mobile marketing effort to promote its "Pledge to Engage in Actions Considerate of Everyone (PEACE)" initiative.

• Entrust, Clickatell partner to enhance mobile security

  August 11, 2009

  Entrust Inc. has signed a deal with Clickatell to expand its ability to send one-time-passcodes (OTP) to mobile devices via SMS.

• Neustar offers 10 percent off 10 or more short codes

  August 11, 2009

  Short code registry Neustar Inc. is offering mobile application providers and aggregators 10 percent off purchases of 10 or more new codes through the end of the month.

• Go mobile now or regret it later

  August 10, 2009

  Mobile marketing isn't just a tactic for big-name brands. Dave the Shoe Guy made that clear when his simple SMS alert promotion revolutionized his business.

• American Greetings launches iPhone app with Facebook connection

  August 7, 2009

  American Greetings Corp. is giving tech-savvy mobile consumers even more ways to stay connected with a new iPhone application.

• Coors Light lets mobile users decide what's cool

  August 5, 2009

  Coors Light is launching a mobile initiative as part of its continued "Cold Certified" campaign to create interactivity between consumers and the brand.

• Orange County water park runs summer mobile campaign

  August 5, 2009

  Wild Rivers Water Park is using mobile marketing to prompt locals to visit during the hot summer season.

• IPhone hacks to affect mobile marketing?

  August 4, 2009

  At the Black Hat conference in Las Vegas, researchers Charlie Miller and Colin Mulliner presented a security threat to the iPhone that could potentially affect consumers' outlook on mobile marketing.

• Peace Cup soccer tournament promotes SMS charity donations

  July 31, 2009

  The Peace Cup's "It's not a game" campaign is raising funds for the nonprofit Peace Dream Foundation through premium SMS donations.

• The Mann Center for Performing Arts turns to mobile marketing

  July 28, 2009

  The Mann Center for the Performing Arts in Philadelphia's Fairmount Park has added mobile to its marketing mix.

• Teen mobile obsession brings opportunities to marketers: Wirefly

  July 27, 2009

  According to Wirefly, teenagers are obsessed with their mobile phones and this opens the door of opportunity for marketers.

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