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Messaging

• Adobe engages MAX Conference attendees via mobile

  July 27, 2009

  Software giant Adobe Systems Inc. used the mobile channel to engage with attendees of its annual MAX Conference.

• Sharp, MLB swing for the fences with mobile promotion

  July 24, 2009

  Sharp and Major League Baseball are taking to mobile marketing for the first time in hopes of hitting a new promotion out of the park.

• EZ Lube mobile coupons see 5 percent redemption rate

  July 22, 2009

  A recent mobile marketing campaign from EZ Lube oil-change service provider resulted in a 5 percent redemption rate for mobile coupons.

• Unsolicited messages growing threat to mobile marketers: Study

  July 22, 2009

  Nearly two-thirds of mobile users are concerned about the security of their devices, according to a study by Cloudmark.

• UNICEF runs text-or-treat mobile campaign

  July 21, 2009

  UNICEF, the United Nations Children's Fund, has added a mobile element to its 59th consecutive Trick-or-Treat campaign.

• Jägermeister gives mobile marketing a shot

  July 17, 2009

  Liquor brand Jägermeister is using the mobile channel to reach consumers at Supercross events in four major cities.

• JCPenney back-to-school campaign targets teens on mobile

  July 16, 2009

  JCPenney launched its "Schooled in Style: Smart Looks for Less," multichannel campaign for the 2009 back-to-school season. Guess which marketing channels are being used.

• ILoop Mobile runs mobile giving campaigns

  July 16, 2009

  ILoop Mobile has been getting into the world of mobile giving with two recent campaigns meant to raise money from donations via mobile.

• MillerCoors courts Chicago sports fans with mobile marketing

  July 15, 2009

  MillerCoors is letting baseball fans at U.S. Cellular Field pay tribute to their favorite stars in the stands, as well as on the field, during Chicago White Sox home games this month via mobile.

• Take 5 Oil Change runs mobile campaign to reach more consumers

  July 15, 2009

  Take 5 Oil Change ran a mobile campaign to build a database of consumers interested in getting a value-added service and ultimately drive them to its locations.

• Obama’s Ghana speech highlights delivered live via SMS

  July 15, 2009

  Taking advantage of the ubiquity of mobile phones, the U.S. Department of State used SMS to reach citizens worldwide during a speech given by President Obama on Monday from Accra, Ghana.

• Free multi-network mobile IM app eBuddy debuts for iPhone

  July 15, 2009

  Independent Web and mobile instant messaging service eBuddy has launched for iPhone, offering free access to multiple IM networks and push notification.

• Days Inn finds SMS is key to CRM strategy

  July 10, 2009

  NEW YORK -- A senior executive from the Wyndham hotel chain revealed the mobile commerce test strategy for its Days Inn brand, using mobile for customer relationship management and to increase revenue.

• Coldwell Banker uses Times Square billboard to interact with mobile consumers

  July 9, 2009

  New York City's Times Square is definitely a sight to see and full of surprises. But it is not every day that consumers can actually interact with a company through a billboard.

• Arby's launches mobile campaign to promote Roastburger debut

  July 8, 2009

  To celebrate the arrival of its new BBQ Bacon Cheddar Roastburger, Arby's has launched a mobile campaign that lets consumers try the burger free.

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