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• Heart healthy mobile campaign is no joke

  May 27, 2009

  The American Heart Association is using mobile as part of its heart-healthy campaign, which is meant to show that the nation's No. 1 killer is no laughing matter.

• NeuStar powers mobile IM for Telefonica

  May 27, 2009

  NeuStar is helping Germany's Telefonica O2 generate more revenue via the short code directory giant's Next Generation Messaging (NGM) platform.

• Alicia Keys issues mobile giving call-to-action during American Idol

  May 22, 2009

  Twelve-time Grammy-winning singer Alicia Keys' appearance on Fox's American Idol last week raised $450,000 for charity from more than 90,000 mobile donors who texted in their donations.

• Chicago-based housing developer cuts costs via SMS

  May 22, 2009

  UAS Properties, a housing development company, used mobile to cut company costs and still stay in touch with tenants and perspective renters.

• LG to pre-install eBuddy Mobile Messenger in Asia-Pacific

  May 22, 2009

  LG Electronics will pre-install the J2ME mobile IM application eBuddy Mobile Messenger on at least 1.5 million handsets in the Asia Pacific region.

• AT&T activates Colorado Rapids sponsorship with SMS

  May 22, 2009

  AT&T is activating its sponsorship of the Colorado Rapids with a Man of the Match SMS promotional feature for the remainder of the 2009 Major League Soccer season.

• Lady Gaga promotes new CD using mobile marketing

  May 20, 2009

  Pop icon Lady Gaga has teamed up with clothing retailer Vanity for a multichannel campaign that is using mobile to reach music lovers.

• AOL, AIM go mobile via Emoze

  May 20, 2009

  Messaging aggregator Emoze is giving AOL and AIM subscribers full access to their messages on their mobile phones.

• Transitions Optical turns to mobile to reach Hispanics

  May 19, 2009

  Transitions Optical is using the mobile channel to educate Hispanics about eye health issues.

• YourAreaCode.com launches “Wexting” for bars, clubs

  May 15, 2009

  YourAreaCode has launched "Wexting," a marketing and advertising technology that helps businesses communicate directly with consumers via their mobile phones.

• Txtstation partners with ANC Sports for in-venue mobile marketing

  May 15, 2009

  Txtstation has signed an agreement with ANC Sports Enterprises to provide real-time mobile texting to ribbon boards and video screens in collegiate and professional sports venues.

• eBuddy launches IM app for Android

  May 15, 2009

  Independent Web and mobile instant messaging platform eBuddy has launched an application for Google's Android that connects consumers with various IM services.

• Fashion brand Artificial Flavor offers mobile deals

  May 13, 2009

  Men's lifestyle clothing collection Artificial Flavor has turned to mobile marketing to offer discounts via SMS.

• Mexican soft drink Jarritos uses mobile to reach new consumers

  May 12, 2009

  Jarritos soft drinks is running a multichannel campaign, and guess which medium has been added to the mix: mobile.

• MogoTXT adds SMS from Lakers’ Farmar, Slam Magazine

  May 8, 2009

  Timed to coincide with the second-round NBA playoff series between the Los Angeles Lakers and the Houston Rockets, MogoTXT Inc. has added content to its SMS alerts.

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