Messaging
-
Nelson Mandela charities run SMS campaign
June 23, 2008
Messaging service provider Sybase 365 partnered with 46664, Nelson Mandela’s AIDS global awareness organization, on an SMS campaign to celebrate the 90th birthday of the South African leader.
-
Motel 6 uses mobile to influence buyer behavior
June 20, 2008
Motel 6 has launched a mobile marketing campaign to influence the buying behavior of Hispanics who are traveling.
-
Knovolo launches text link product for real estate market
June 18, 2008
Knovolo, a mobile Web service provider, launched a text link product for real estate agents and home sellers.
-
Virgin Mobile USA holds SMS poll for festival lineup
June 17, 2008
Virgin Mobile USA is letting music fans text to vote for one out of a group of five bands vying for a slot in the 2008 Virgin Mobile Festival lineup.
-
Chase runs text effort for U.S. Open tickets
June 16, 2008
Chase is letting consumers in Connecticut, New Jersey and New York try and win free tickets to the U.S. Open via a mobile campaign.
-
Visa mobile effort gives taste of Signature Rewards card
June 13, 2008
How many ways to use a credit card? Visa answered that via a mobile campaign to give customers a taste of the opportunities that the Visa Signature Rewards Card offers to cardholders.
-
AT&T to sponsor Nashville Star show
June 6, 2008
NBC’s “Nashville Star” fans will be able to text in their votes this season for the first time since the show’s creation.
-
Verizon launches text message polling program for moviegoers
June 5, 2008
Verizon Wireless has partnered with Screenvision to introduce a text message polling program for moviegoers.
-
Sybase, Syniverse partner for international SMS
June 4, 2008
Sybase 365, a subsidiary of Sybase Inc., and Syniverse Technologies have expanded their existing North American peering relationship with a new agreement for international SMS text messages.
-
Papa John's eyes slice of British pizza market with text effort
June 3, 2008
Pizza delivery franchise Papa John’s is giving British mobile consumers an opportunity to win a year’s supply of pizza to engender loyalty with its target market.
-
Coors Light taps SMS in NFL Draft sponsorship
May 30, 2008
Coors Light launched a mobile text message component to its traditional sponsorship of the NFL Draft.
-
RSA launches mobile authentication service
May 30, 2008
Mobile messaging service provider Clickatell has partnered with RSA, the security division of EMC, to deliver a mobile authentication service using SMS text messaging.
-
VeriSign shatters internal mobile messaging records
May 23, 2008
VeriSign Inc. claims that all single-day and quarterly mobile messaging records in its Mobile Messaging Index for the first quarter have been shattered.
-
Voice and mobile promo for Incredible Hulk gets strong response
May 22, 2008
Contextually targeting ads to moviegoers interested in Marvel's "Iron Man" flick has led to a 3 percent opt-in for text alerts on another superhero franchise movie, "The Incredible Hulk."
-
Rolling Stone mobilizes print ads
May 21, 2008
Rolling Stone is using SnapTell’s Snap.Send.Get mobile marketing service to convert print ads in its magazine into mobile interactive ads.
