1. Home
2. >> News
3. >> Messaging

• Email this
• Print

Messaging

• Are SMS campaigns too intrusive, or not invasive enough?

  January 10, 2013

  Marketers are continually finding new ways to get consumers to opt-in to their databases. However, it seems many companies are either not sending enough messages or bombarding users constantly instead of finding a happy medium.

• Independence Blue Cross enhances customer service via mobile message board

  January 10, 2013

  Health insurance company Independence Blue Cross has launched a new smartphone service to help members manage their health care via a private, personalized message board.

• USPS expands direct mail initiatives via SMS

  December 18, 2012

  The United States Postal Service is letting marketers place SMS calls-to-action, mobile bar codes and digital watermarks on direct mail in an upcoming campaign that will give businesses a two percent discount on qualified pieces.

• How to create effective iPhone-targeted SMS campaigns

  December 11, 2012

  While much of the focus on marketing to iPhone users centers around advertising, they are also heavily engaged with SMS campaigns. Using device targeting, marketers can reach iPhone users via SMS with campaigns designed to meet their needs.

• 7-Eleven propels mobile efforts with timely SMS campaign

  December 10, 2012

  Convenience store chain 7-Eleven is leveraging its SMS database this holiday season to drive consumers in-store with a time-sensitive campaign.

• Yes Network powers New York Yankees, Brooklyn Nets for real-time alerts

  December 6, 2012

  Yes Network is building its mobile strategy with a new partnership that aims to foster a closer relationship with viewers, especially New York Yankees and Brooklyn Nets sports fans.

• SMS’ biggest achievement is proving that mobile marketing works

  December 3, 2012

  Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.

• Rock the Vote ties location and mobile to drive Election Day turnout

  November 6, 2012

  Rock the Vote is making a last-minute push to drive users to the polls today.

• Victoria’s Secret bolsters awareness for new VSX line via rich media messaging

  November 1, 2012

  Victoria’s Secret is using rich media messaging to offer consumers video content, as well as other exclusives about its new VSX Sport line.

• AccuWeather sends up to 5M push notifications per month

  October 25, 2012

  AccuWeather's push notification program sends up to 5 million severe weather alerts every month. Based on the success of these efforts, the publisher is expanding the program to deliver media-rich content.

• Texas Dept. of Transportation enlists mobile to discourage drinking and driving

  October 18, 2012

  The Texas Department of Transportation is leveraging text messaging and the mobile Web in a new campaign to deter college-age adults from driving under the influence of alcohol.

• Overcoming hurdles in SMS

  September 27, 2012

  SMS is often dismissed by marketers because it lacks the glitz and glamour that augmented reality or QR codes exude. However, it is still arguably the best medium companies can use to move their business forward.

• Caribou Coffee builds buzz around new location via SMS

  September 12, 2012

  Caribou Coffee is ramping up its SMS program through a new sweepstakes that spreads the word about a new store opening in Illinois.

• Clorox implements text-to-vote program to drive engagement

  August 29, 2012

  Clorox is using SMS as part of its Power a Bright Future campaign that helps keep families healthier inside and outside the home.

• Top do’s and don’ts of SMS

  August 13, 2012

  SMS is arguably the best medium marketers can use to reach a vast audience. However, companies need to define a clear call-to-action and offer relevant content in order to drive user engagement and opt-ins.

previous12345678910next