Messaging
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Self magazine promotes health and wellness via SMS program
August 17, 2011
Conde Nast’s Self magazine is using an SMS program to help kick users into shape with health and wellness messages.
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Facebook’s Messenger application a threat to other mobile messaging apps
August 11, 2011
Facebook’s new Messenger app could give mobile messaging applications such as BlackBerry Messenger and Apple’s forthcoming iMessage a run for their money.
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Elizabeth Arden Red Door Spas taps SMS to reward loyal guests
August 9, 2011
Elizabeth Arden’s Red Door Spas is using SMS to reward loyal guests and have them opt-in to receive text offers and exclusive deals.
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Hooters beefs up mobile database via SMS campaign
August 2, 2011
Restaurant chain Hooters of America is running a national mobile sweepstakes campaign that lets consumers enter for a chance to fly out and see Kenny Chesney’s concert in Boston.
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Subway franchisees ramp up mobile presence via geo-targeted SMS campaign
July 22, 2011
Select franchisees of fast food chain Subway are targeting hungry consumers and letting them opt-in to an SMS service that pushes offers when they approach a local store.
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Nokia ditches operator-focused business to hone in on consumer services
July 1, 2011
Nokia is selling an operator-focused business so it can pay attention to building its smartphone presence.
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Ramar Communications taps mobile to engage audience
June 29, 2011
Ramar Communications Inc., the parent company of five television and four radio stations, is integrating mobile into its CRM initiatives to deliver sponsored news alerts, weather forecasts and other offers to its audience.
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Wild Wing Cafe SMS campaign sees 72 percent opt-in
June 14, 2011
Family sports bar and restaurant Wild Wing Cafe ran an SMS campaign to engage its patrons and found that out of the 900 consumers that showed up, 72 percent texted in for a chance to win prizes.
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Redbox reaches 1.3M SMS messages during mobile promotion
June 6, 2011
Redbox reached more than 1.3 million text messages during its 10 Days of Deals promotion that drove consumers to rent its movies by offering them deals.
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Corona taps SMS campaign to increase beer sales
May 31, 2011
Corona is letting consumers become virtual DJs and host their own exclusive parties via an SMS mobile marketing campaign.
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Men’s Wearhouse’s K&G Fashion Superstore sees 93pc mobile coupon redemption rate
May 26, 2011
K&G Fashion Superstore saw a 93 percent rate from a recent SMS couponing program that helped the retailer build an opt-in database of mobile customers more than 80,000-strong.
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Westfield Valley Fair, Starbucks bolster in-store sales via SMS mobile campaign
May 25, 2011
Westfield Valley Fair has partnered with Starbucks to engage consumers with promotions and discounts via an SMS mobile marketing campaign.
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SMS marketing a revenue opportunity for directory publishers: exec
May 16, 2011
Telephone directory publisher Names and Numbers is partnering with Convergent Mobile to provide SMS marketing to local businesses via the US411 mobile marketing platform
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Capilano Mall uses QR codes to drive traffic to microsite
May 9, 2011
Capilano Mall is using QR codes to let shoppers participate in the mall's "Be Our Energy Star" contest.
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MedAdherence connects doctors with patients via SMS program
May 5, 2011
MedAdherence is letting patients text message their doctors daily with blood sugar levels and receive advice back via SMS.
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