Messaging
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Miami radio station doubles VIP listener database via SMS contest
May 21, 2008
When Miami-based Power 96 FM commissioned HipCricket for a mobile campaign, the radio station never even dreamed of having more than 4 million listeners interact with the brand.
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Charity launches SMS campaign to promote public health
May 20, 2008
FM World Charities has teamed up with BnetTV.com to raise awareness for skin cancer.
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Q&A: Airwide’s Kaj Hagros on the Blyk deal and messaging trends
May 16, 2008
Pan-European mobile operator Blyk is using Airwide Solutions’ Mobile Advertising Solution to support its business through targeted ad insertions aimed at its Generation Y customer base.
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Action Engine introduces integrated IM service
May 14, 2008
Action Engine Corp. launched an integrated instant messenger service for on-device portals to improve the mobile IM experience.
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Funambol, Laszlo integrate mobile messaging, Web service
May 13, 2008
Mobile messaging software provider Funambol is integrating the commercial version of its offering with Laszlo Systems’ Web messaging application.
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Vitaminwater runs text campaign to increase brand awareness
May 9, 2008
Glaceau Vitamin, maker of vitaminwater, tapped mobile marketing agency EnMobile to attract Generation Y consumers and increase brand awareness.
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SnapTell claims 1 million titles in image-recognition database
May 8, 2008
SnapTell said its Mobile Entertainment Explorer now offers access to information on nearly 1 million movies, music CDs and video games from camera phones.
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Franchisees of the nation's No. 4 realty turn to mobile for property sales
May 6, 2008
Franchisees of Keller Williams Realty Inc. are using text messaging and mobile Web sites to sell properties in the Washington, DC, metro area.
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Volkswagen uses MyClick to generate test drives in China
April 30, 2008
Shanghai Volkswagen-Skoda tapped image recognition software provider MyClick for a mobile campaign in China.
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Healthcare organizations use Clickatell SMS to deliver critical information
April 28, 2008
Clickatell has been chosen by healthcare organizations Cell-Life, ComplyRx and the National Health Service to provide mobile services that deliver critical medical information to mobile phones.
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Comverse debuts new hosted SMS service for carriers
April 15, 2008
Billing and communications software firm Comverse has launched a new hosted instant SMS service.
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Adidas deal with NBA builds mobile database
April 14, 2008
With about 500,000 people visiting Las Vegas for NBA All-Star Week 2007, Adidas needed to figure out a way to get people who are constantly on the move to interact with the brand.
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MobiVentures to buy messaging specialist Purepromoter for $7.8M
April 9, 2008
Mobile applications and content specialist MobiVentures Inc. has agreed to buy Purepromoter Ltd., a provider of email and messaging services to clients in 40 countries.
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NCR targets healthcare market with self-service mobile option
April 7, 2008
Business technology giant NCR Corp. has introduced a new set of services that lets patients use their mobile phones to handle health-related matters.
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New Common Short Codes monitoring service launches
April 4, 2008
Keynote Systems has introduced a new on-demand service to monitor the delivery time of SMS messages sent through Common Short Codes.
