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Messaging

• Pepsi Co., Arby's rely on SMS, mobile Web as summer sweepstakes drivers

  August 7, 2012

  Beverage giant Pepsi Co. and fast food chain Arby's have put mobile at the center of a new sweepstakes campaign that includes MMS, the mobile Web and social media.

• Summerfest attendees engage with favorite artists via SMS and Twitter

  August 3, 2012

  This year's Summerfest music festival saw attendees actively engaging with their favorite artists via both SMS and Twitter, proving once again that mobile and social go hand-in-hand.

• Top 10 SMS campaigns of Q2

  July 11, 2012

  SMS is continually being used as a vessel to drive engagement and help marketers build up their databases. However, only a handful of companies such as Arby’s, Hooters and Starbucks are really using the medium in an effective way.

• Arby’s taps SMS to bolster summer charity awareness

  July 6, 2012

  Fast food chain Arby’s is using SMS to spread the word about its nationwide promotion to end childhood hunger.

• Why is SMS not playing a bigger role in brands’ marketing efforts?

  July 2, 2012

  When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook the medium?

• Paramount Pictures targets movie-goers with SMS campaign

  June 25, 2012

  Paramount Pictures is driving engagement for its upcoming “Katy Perry, Part of Me 3D” film via a new SMS campaign that updates fans with news and exclusive content.

• Hooters beefs up mobile efforts with incentivized SMS campaign

  June 8, 2012

  Restaurant chain Hooters of America is building up its mobile database with a new SMS campaign that offers consumers a chance to win a trip to the destination of their choice.

• Jim Beam ramps up summer promotion with SMS

  May 31, 2012

  Bourbon brand Jim Beam is building on its partnership with nonprofit Operation Homefront on a summer marketing campaign to drive sweepstakes entries and charity donations via SMS.

• San Diego Chargers tackle fan engagement with pumped-up SMS strategy

  May 30, 2012

  The San Diego Chargers team is revamping its mobile messaging strategy with the goal of making it more interactive and enhancing the overall fan experience.

• 24pc of MMS views come from iPhone devices: Mogreet

  May 24, 2012

  Apple’s iPhone leads the pack with MMS usage, according to a new report from mobile messaging service Mogreet.

• Self magazine SMS-based diet program a win among users

  May 21, 2012

  Conde Nast’s Self magazine launched its SMS-based diet program last year and is seeing more than 80 percent of users say the initiative is helping them stay on track with their diet and fitness regimen.

• National Cancer Institute taps SMS to urge teens to quit smoking

  May 18, 2012

  The National Cancer Institute is enlisting SMS for a far-reaching program targeting teens and young adults with messages designed to help them quit smoking.

• Use of long codes in US has consequences, says OpenMarket exec

  May 7, 2012

  Jay Emmet, general manager of Amdocs’ OpenMarket, is cautioning heavily against the use of long codes in the United States.

• Starbucks relies on SMS to help promote Frappuccino Happy Hour

  May 4, 2012

  Starbucks is letting coffee lovers know about its upcoming Frappuccino Happy Hour via an SMS initiative that sends out daily reminders to consumers.

• Top 10 SMS campaigns of Q1

  April 20, 2012

  Arguably, SMS is one of the best channels out there that helps marketers reach consumers no matter if they have a smartphone or feature phone and brands such as Starbucks, Coca-Cola and General Mills have all increased their databases by implementing the medium into their overall strategies.

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