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Messaging

• Why SMS should be part of all holiday marketing

  December 14, 2009

  Since SMS is compatible with all handsets, it is an important component of holiday marketing campaigns � if used correctly.

• Verizon Wireless restores 4Info short code

  December 11, 2009

  Verizon Wireless has reversed its decision to block 4Info�s flagship common short code after the SMS search and alert service resolved issues surrounding industry guidelines.

• 7-Eleven rolls out mobile marketing test campaign in 200 stores

  December 10, 2009

  7-Eleven Inc. is testing a mobile marketing campaign in San Diego, with approximately 200 of its stores participating in the program.

• New York State rolls out free SMS alerts

  December 8, 2009

  The New York State Emergency Management Office is deploying free SMS services through NY-Alert, the state�s All-Hazards Alert and Notification System.

• Universities can cut costs with integrated messaging platforms

  December 7, 2009

  Regroup and Datatel are working together to provide the higher education sector with a user-friendly and cost-effective platform that increases campus safety through integrated messaging.

• TeenNick launches SMS sweepstakes to promote philanthropy

  December 4, 2009

  TeenNick, the teen-centric cable channel offshoot of Nickelodeon, has launched an SMS sweepstakes in conjunction with its new HALO Awards show.

• Orange County transit agency SMS program to reduce call-center costs

  December 3, 2009

  California�s Orange County Transportation Authority (OCTA) has launched a text-messaging program to reduce call-center volume and costs.

• BBC Radio to raise awareness of MMS via one-day campaign

  December 3, 2009

  BBC Radio 1 is teaming up with the Mobile Data Association to give listeners in Britain a free picture messaging day.

• EBuddy launches paid version of iPhone app

  December 2, 2009

  Independent Web and mobile instant-messaging service eBuddy has launched eBuddy Pro, a new, premium, ad-free, multi-network mobile IM application.

• Ticketmaster sponsors mobile initiatives of NHL�s New York Islanders

  December 1, 2009

  Ticketmaster is sponsoring the in-venue mobile initiatives of the National Hockey League�s New York Islanders.

• National Insurance Crime Bureau launches SMS fraud tip service

  December 1, 2009

  The National Insurance Crime Bureau is extending its reach to mobile with a new SMS-based fraud-reporting service.

• Santa goes mobile this holiday season

  November 30, 2009

  Santa Claus is reducing the amount of letters he sends this year as his elves prepare to send text messages to all of the good girls and boys.

• NFL Players Association expands SMS microblogging platform

  November 27, 2009

  The NFL Players Association has agreed to expand the number of National Football League players featured on MogoTXT Inc.�s text-messaging platform.

• Auntie Anne�s pretzels beefs up email database via SMS

  November 25, 2009

  Soft pretzel franchise Auntie Anne�s is using SMS to encourage consumers to sign up for their email marketing list.

• Right Guard, Verizon sponsor Phoenix Suns mobile initiatives

  November 23, 2009

  Dial Corp.�s Right Guard and Verizon Wireless are sponsoring the in-stadium and on-air mobile initiatives of the NBA�s Phoenix Suns.

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