Messaging
-
OdoClub SMS ads result in 35pc increase in revenue
May 4, 2011
OdoClub ads running within the TexTango SMS advertising network have resulted in a 30 percent increase in membership.
-
Coca-Cola depends on mobile to activate Twist, TXT, Win program
April 26, 2011
Coca-Cola Co. will begin a new text message program May 5 giving consumers the opportunity to win prizes every two minutes and the option to opt-in to the brand’s mobile database for ongoing communication.
-
Five common SMS marketing mistakes
March 30, 2011
Brands and marketers are increasingly incorporating SMS into their mobile initiatives to engage and communicate with consumers. Here are some common pitfalls to avoid.
-
NBA’s Chicago Bulls shoot for fan engagement with mobile push
March 30, 2011
The National Basketball Association’s Chicago Bulls is expanding its mobile initiatives to engage its fans and open up remarketing opportunities.
-
Don’t cut SMS out of mobile strategy: panelist
March 23, 2011
ORLANDO, FL - As brands continue to incorporate mobile bar codes, advertising and content into their mobile campaigns, it is important not to forget about the significant role that SMS plays in consumer engagement, per panelists at a CTIA Wireless 2011 session.
-
BMW dealer taps SMS to eliminate missed service appointments
March 18, 2011
A BMW dealership in Inverness, Scotland, implemented SMS to communicate with its customers and has since seen significant cost-savings through eliminating missed service appointments.
-
Sprite activates NBA Slam Dunk sponsorship with mobile initiative
March 7, 2011
Coca-Cola Co.'s Sprite activated its sponsorship of the National Basketball Association during All Star Weekend by running a mobile initiative targeting attendees of the Slam Dunk Contest and viewers of the TNT television broadcast.
-
Why should Twitter and Facebook get a pass on Sprint SMS fee hike?
February 15, 2011
Some mobile marketing service providers are accusing Sprint of creating an unlevel playing field by raising its text-message rates but not charging more for messaging via other channels such as social media.
-
Mobile is key for brands to achieve message convergence
January 18, 2011
Message convergence is the answer to the problems caused by the proliferation of devices and messaging channels, and mobile is the glue connecting it all.
-
Golf Channel taps on-air mobile platform to drive interactivity with Grey Goose-sponsored show
January 11, 2011
Vodka brand Grey Goose is activating its sponsorship of the Golf Channel’s “19th Hole” show via branding on the television network’s on-air SMS calls-to-action.
-
AT&T rolls out anti-texting while driving campaign as New Year's Eve approaches
December 28, 2010
AT&T has rolled out its “It Can Wait” anti-texting while driving campaign in time for the most dangerous day on the road – New Year’s Eve.
-
ChaCha taps Mogreet for rich media MMS ad serving capabilities
December 16, 2010
ChaCha selected Mogreet’s mobile video ad serving technology to bring rich media, including pictures, audio and full sight, sound and motion to millions of the free answer service’s users.
-
Saracens Rugby Club engages rugby fans through mobile to drive ticket sales
December 15, 2010
The Saracens Rugby Club engaged rugby fans via a mobile sweepstakes campaign at its Dec. 5 games to help drive future ticket sales.
-
Juicy Couture print ad is true testament to importance of SMS
December 13, 2010
An advertisement in the Bloomingdale’s Nifty Gifty holiday gift guide catalog is a true testament to the role that mobile, specifically SMS, plays in the lives of consumers on a daily basis.
-
White House Black Market drives Black Friday sales with geo-fence mobile marketing
November 30, 2010
Women's retailer White House Black Market is running geo-fence marketing programs that alert opted-in shoppers of specials and store locations when they are located within specific geographic barriers set by the brand.
Follow us on Twitter