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Messaging

• Toyota engages auto enthusiasts at LA Auto Show via mobile messaging

  November 29, 2010

  Toyota used mobile marketing to engage auto enthusiasts at the Los Angeles Auto Show, providing attendees information about specific vehicles right to their mobile devices.

• Pfizer breaks mall-based mobile push for new Advil product launch

  November 22, 2010

  To help holiday shoppers breathe easier this season, Pfizer is promoting the launch of Advil Congestion Relief by offering a personal Black Friday shopper via a mobile sweepstakes.

• Bare Feet Shoes SMS campaign generates two-to-one return on ad spend

  November 22, 2010

  As a full-service SMS provider, Text2VIP sought to prove to its client, Bare Feet Shoes, that text messaging impacted consumer behavior, both online and in mobile.

• Actor/singer Jamie Foxx makes case for SMS during MMF keynote

  November 18, 2010

  LOS ANGELES - Jamie Foxx, Academy award-winning actor and Grammy Award-winning singer, opened the Mobile Marketing Association’s Mobile Marketing Forum, discussing the opportunities of mobile within the entertainment industry and for brands in general.

• MillerCoors aims to ramp up mobile marketing efforts to engage consumer base

  November 17, 2010

  MillerCoors, the second-largest beer company in the United States, has chosen Hipcricket as its exclusive mobile marketing and advertising partner following various trial campaigns.

• Steve Madden tests MMS as discovery and purchase mechanism

  November 2, 2010

  Steve Madden is testing the effectiveness of MMS as a discovery and purchase mechanism, sending timely and relevant news, sales promotions and exclusive content to opted-in consumers on their mobile phones.

• Radio broadcasting giant taps Vibes to expand mobile initiatives

  October 21, 2010

  Entercom Communications, the nation’s fifth-largest radio broadcaster, tapped Vibes Media to help it develop and strengthen consumer relationships through mobile.

• ChaCha bags $20M to support MMS rich-media ad offering

  October 15, 2010

  Real-time answers service ChaCha has closed a $20 million round of financing from new investors VantagePoint Venture Partners and Rho Ventures to support in-MMS ad opportunities for brands.

• Can SMS serve as holiday mobile catch-all in yo-yo economy?

  October 13, 2010

  Brands and retailers should leverage SMS for the holidays to push private sales, holiday-themed merchandise, mobile commerce purchases, wish lists and special store hours during this busy time of year.

• PizzaExpress taps mobile to get customer involved with menu

  October 5, 2010

  PizzaExpress is rolling out a mobile campaign that encourages customers to vote for the pizza that they would like to see on the restaurant’s menu via SMS.

• NFL's Philadelphia Eagles tap mobile for in-stadium marketing

  October 1, 2010

  The NFL's Philadelphia Eagles have teamed up with Txtstation for an in-stadium partnership to help the team engage with fans on their mobile devices.

• Madison Square Garden ramps up mobile marketing initiatives

  September 24, 2010

  Madison Square Garden is enhancing its mobile marketing campaigns for the New York Knicks, New York Rangers and its regional television networks.

• Cellular South relies on SMS to engage Ole Miss fans at games

  September 23, 2010

  Cellular South will be using SMS at events to activate its sponsorship at the Vaught-Hemingway Stadium at the University of Mississippi.

• ChaCha rolls out MMS video ad unit

  September 14, 2010

  ChaCha has expanded its suite of SMS advertising capabilities with the launch of video-rich MMS ads, which can reach both smartphone and feature-phone users.

• T-Mobile’s rumored SMS price hike threatens mobile marketing

  September 13, 2010

  T-Mobile USA will reportedly increase its SMS rates at the beginning of next month, a move that would threaten the viability of many mobile marketers’ business models.

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