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Messaging

• Use of long codes in US has consequences, says OpenMarket exec

  May 7, 2012

  Jay Emmet, general manager of Amdocs’ OpenMarket, is cautioning heavily against the use of long codes in the United States.

• Starbucks relies on SMS to help promote Frappuccino Happy Hour

  May 4, 2012

  Starbucks is letting coffee lovers know about its upcoming Frappuccino Happy Hour via an SMS initiative that sends out daily reminders to consumers.

• Top 10 SMS campaigns of Q1

  April 20, 2012

  Arguably, SMS is one of the best channels out there that helps marketers reach consumers no matter if they have a smartphone or feature phone and brands such as Starbucks, Coca-Cola and General Mills have all increased their databases by implementing the medium into their overall strategies.

• US Tennis Association expands SMS strategy to drive fan engagement

  April 12, 2012

  The United States Tennis Association is significantly expanding its existing SMS strategy this year with plans to bring in-venue messaging to more events and introduce new text clubs.

• Sumotext exec: SMS helps kick-start conversations

  March 23, 2012

  NEW YORK – A Sumotext executive at the 4th annual Mobile Marketing Day 2012 conference said that the best part of SMS is the ability for marketers to start a conversation with consumers. However, companies still have challenges with finding effective ways to market to these loyalists.

• General Mills’ Cheerios pushes mobile donations via SMS

  March 22, 2012

  General Mills’ Cheerios brand is leveraging SMS to help drive mobile donations for its Spoonfuls of Stories program.

• Reese’s runs SMS program to interact with basketball fans

  March 13, 2012

  Hershey’s Reese’s candies is using SMS to let sports fans vie for a trip to the upcoming 2013 NCAA Men's Final Four game on their mobile devices.

• SoundBite’s mobile marketing aspirations grow with 2ergo Americas deal

  March 1, 2012

  Mobile marketing service provider SoundBite Communications has acquired the American business unit of 2ergo Group for $3.8 million.

• Macy’s mobile spend up 70pc: FirstLook keynote

  January 20, 2012

  NEW YORK – A Macy’s executive at the Mobile FirstLook: Strategy 2012 conference said that the company has increased its mobile spend by 70 percent. So where is the retail giant placing its mobile dollars?

• Do Something boosts SMS activity to talk more effectively with teens

  January 18, 2012

  Do Something is significantly increasing the number of its text messaging campaigns as the nonprofit tries to leverage mobile to have conversations with teens about the various causes it supports.

• Korbel New Year’s Eve promotion garners 1,500-plus texted toasts

  January 12, 2012

  More than 1,500 New Year’s Eve revelers in Dallas, TX, texted in photos and toasts that were shared on screens sponsored by Korbel sparkling wine.

• Starbucks builds up rewards program membership via in-store call to action

  January 3, 2012

  Starbucks is ramping up its mobile strategy and encouraging consumers to sign up for its My Starbucks Rewards program via an in-store call to action.

• Phoenix Suns boosts mobile marketing strategy with enhanced SMS capabilities

  December 22, 2011

  The Phoenix Suns will build its mobile strategy for the upcoming basketball season with an enhanced text messaging strategy to nurture fan loyalty and increase sales.

• ILoop, Lenco merge to offer MMS marketing at scale

  November 8, 2011

  ILoop Mobile is merging with Lenco Mobile to bring MMS campaigns at scale to marketers in the United States.

• Role of SMS changing with mobile maturity and intersection of social

  October 24, 2011

  As the mobile space evolves, due in part by the intersection of social, the role of SMS as a marketing vehicle is expanding.

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