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Messaging

• Sybase 365 delivers 1 trillionth mobile message

  September 10, 2010

  Sybase 365 has processed more than 1 trillion inter-carrier messages since the company launched its SMS interoperability messaging hub in 2001.

• CTIA offers short codes for brands to engage consumers across Latin America

  September 8, 2010

  With the recent launch of the Latin America common short code initiative, enterprises, small businesses and brand marketers can now reach more than 500 million mobile subscribers via SMS.

• USTA taps in-stadium SMS to interact with tennis fans at US Open

  September 1, 2010

  The United States Tennis Association is using in-stadium mobile marketing tactics to let fans interact via their mobile phones at this year’s U.S. Open.

• State Farm prevents auto accidents via mobile Android widget

  August 30, 2010

  State Farm is aiming to stop distracted drivers and prevent automobile accidents via an Android widget that sends automated responses to incoming text messages.

• Red Cross Haiti campaign attracts 3M unique mobile donors

  August 27, 2010

  NEW YORK - The Red Cross received donations for its Haiti campaign via SMS from 3 million unique donors, of which 20,000 opted in to receive ongoing email communications from the nonprofit.

• Foster’s Treasury Wine Estates builds SMS database via mobile

  August 26, 2010

  Foster’s Treasury Wine Estates used brand and product marketing in its SMS campaign to stand out from competitors and sell more wine.

• Mobile campaign supports bid to bring World Cup to US

  August 26, 2010

  The USA Bid Committee launched a multimedia petition to bring the FIFA World Cup to the United States featuring a mobile effort in conjunction with Major League Soccer.

• Primetime Emmys adds SMS program to engage TV audience

  August 25, 2010

  The Primetime Emmy Awards has added mobile to its repertoire with a new SMS program that engages television audiences in the run-up to its 62nd annual ceremony on Sunday, Aug. 29.

• McDonald’s sponsors Houston Texans’ mobile marketing initiatives

  August 19, 2010

  McDonald’s, MasterCard and Whataburger are the initial sponsors of the just-launched mobile marketing program of the National Football League’s Houston Texans.

• Pittsburgh Penguins SMS is billionth text message for Vibes Media

  August 12, 2010

  When mobile marketing veteran Vibes Media recently deployed a mobile campaign for ice hockey team Pittsburgh Penguins, it hit a milestone: 1 billion SMS messages sent on behalf of clients.

• Bell Trans aims to drive revenue via local mobile offers

  July 30, 2010

  Las Vegas limo service Bell Trans is using mobile to drive revenue via loyalty programs that engage consumers with local offers.

• Sonic, REI, American Eagle drive traffic in-store via SMS alerts

  July 28, 2010

  Sonic, REI and American Eagle Outfitters participated in a ShopAlerts pilot program where 65 percent of consumers purchased a product as a result of a text alert they received.

• PETA debuts mobile campaign to stop abuse of elephants

  July 28, 2010

  People for the Ethical Treatment of Animals has launched a mobile campaign that aims to raise awareness about the abuse of elephants and other animals in circuses.

• Valpak testing mobile as part of direct mail offering

  July 27, 2010

  Direct mail giant Valpak is currently testing the effectiveness of offering advertisers the option of including a mobile call to action on their printed coupons.

• Heineken pushes pale ale via SMS campaign

  July 23, 2010

  Beer titan Heineken promoted its brand with a text-to-win mobile campaign at the Pitchfork Music Festival in Chicago last weekend.

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