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Messaging

• Cedar Fair uses SMS to drive sales

  July 7, 2010

  Cedar Fair Entertainment Co. is using mobile to engage park visitors with discounts, promotions and event notifications to ultimately drive sales and build loyalty.

• SMS opens a two-way dialogue between marketer and consumer: 360i

  July 2, 2010

  Text messaging is by far the most popular mobile activity after talking, and it is one of the most proven mobile marketing channels, according to digital marketing agency 360i.

• July 27 webinar: How mobile text alerts and location affect consumer retail behavior

  July 2, 2010

  How do American Eagle, REI, The North Face and Sonic roll out location-triggered SMS alerts that influence consumer behavior? Register now for the July 27 free webinar with case studies and Harris Interactive research from sponsor Placecast.

• Qdoba Mexican Grill advances mobile marketing initiatives with SMS

  June 28, 2010

  Quick-service restaurant Qdoba Mexican Grill is pushing notifications, promotional offers and news to consumers as part of a plan to advance its mobile marketing initiatives.

• Clinique print advertising exposes mobile program to critical mass

  June 24, 2010

  Cosmetics giant Clinique used mobile to activate its print campaign within Bon-Ton Stores-owned Bergner’s weekly circular.

• Use SMS to complement mobile app strategy: MMF panelist

  June 10, 2010

  NEW YORK - Companies need to integrate SMS into every aspect of their mobile efforts, from apps to mobile Web sites, according to a panelist at MMF.

• Anheuser-Busch reveals guiding principles of mobile campaign efforts at MMF

  June 9, 2010

  NEW YORK – Attendees of the MMF learned the ins and outs of brand building when an Anheuser-Busch executive revealed the guiding principles for Bud Light's mobile marketing campaign efforts.

• Verizon Business sees 20 percent opt-in for mobile campaign

  June 8, 2010

  Verizon Business promoted its latest telecommunications offerings via mobile at an international tradeshow, generating a 20 percent opt-in amongst attendees.

• Ping Mobile promotes breast cancer awareness with SMS

  May 25, 2010

  Ping Mobile and Sharsheret have teamed up for the “Text For Your Next” campaign to promote breast cancer awareness.

• Anheuser-Busch distributor grows mobile database to 12,000 in 6 months

  May 21, 2010

  Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, integrated mobile into its overall marketing mix and grew its opted-in mobile database to 12,000 consumers in six months.

• Coca-Cola's vitaminwater turns to SMS for branding

  May 21, 2010

  Coca-Cola’s vitaminwater brand recently completed a marketing program in which it engaged consumers via a mobile sweepstakes.

• Unica partners with Mobile Messenger to offer clients messaging services

  May 21, 2010

  Unica Corp. has teamed with Mobile Messenger to let clients add messaging to their cross-channel marketing strategies.

• LivePerson partners with Air2Web for SMS chat service

  May 20, 2010

  LivePerson has partnered with Air2Web to roll out a fully integrated mobile chat service powered by SMS.

• Northampton Borough Council cuts communication costs with SMS

  May 19, 2010

  Northampton Borough Council’s Housing Department has seen an increased response from consumers since it switched to SMS, cutting 33 percent of its communication costs.

• SMS is key to a well-rounded app strategy

  May 18, 2010

  SMS is providing opportunities for businesses of all kinds to both extend their reach to the mobile phone, as well as move consumers from one mobile channel to another.

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