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Messaging

• Westfield Valley Fair, Starbucks bolster in-store sales via SMS mobile campaign

  May 25, 2011

  Westfield Valley Fair has partnered with Starbucks to engage consumers with promotions and discounts via an SMS mobile marketing campaign.

• SMS marketing a revenue opportunity for directory publishers: exec

  May 16, 2011

  Telephone directory publisher Names and Numbers is partnering with Convergent Mobile to provide SMS marketing to local businesses via the US411 mobile marketing platform

• Capilano Mall uses QR codes to drive traffic to microsite

  May 9, 2011

  Capilano Mall is using QR codes to let shoppers participate in the mall's "Be Our Energy Star" contest.

• MedAdherence connects doctors with patients via SMS program

  May 5, 2011

  MedAdherence is letting patients text message their doctors daily with blood sugar levels and receive advice back via SMS.

• OdoClub SMS ads result in 35pc increase in revenue

  May 4, 2011

  OdoClub ads running within the TexTango SMS advertising network have resulted in a 30 percent increase in membership.

• Coca-Cola depends on mobile to activate Twist, TXT, Win program

  April 26, 2011

  Coca-Cola Co. will begin a new text message program May 5 giving consumers the opportunity to win prizes every two minutes and the option to opt-in to the brand’s mobile database for ongoing communication.

• Five common SMS marketing mistakes

  March 30, 2011

  Brands and marketers are increasingly incorporating SMS into their mobile initiatives to engage and communicate with consumers. Here are some common pitfalls to avoid.

• NBA’s Chicago Bulls shoot for fan engagement with mobile push

  March 30, 2011

  The National Basketball Association’s Chicago Bulls is expanding its mobile initiatives to engage its fans and open up remarketing opportunities.

• Don’t cut SMS out of mobile strategy: panelist

  March 23, 2011

  ORLANDO, FL - As brands continue to incorporate mobile bar codes, advertising and content into their mobile campaigns, it is important not to forget about the significant role that SMS plays in consumer engagement, per panelists at a CTIA Wireless 2011 session.

• BMW dealer taps SMS to eliminate missed service appointments

  March 18, 2011

  A BMW dealership in Inverness, Scotland, implemented SMS to communicate with its customers and has since seen significant cost-savings through eliminating missed service appointments.

• Sprite activates NBA Slam Dunk sponsorship with mobile initiative

  March 7, 2011

  Coca-Cola Co.'s Sprite activated its sponsorship of the National Basketball Association during All Star Weekend by running a mobile initiative targeting attendees of the Slam Dunk Contest and viewers of the TNT television broadcast.

• Why should Twitter and Facebook get a pass on Sprint SMS fee hike?

  February 15, 2011

  Some mobile marketing service providers are accusing Sprint of creating an unlevel playing field by raising its text-message rates but not charging more for messaging via other channels such as social media.

• Mobile is key for brands to achieve message convergence

  January 18, 2011

  Message convergence is the answer to the problems caused by the proliferation of devices and messaging channels, and mobile is the glue connecting it all.

• Golf Channel taps on-air mobile platform to drive interactivity with Grey Goose-sponsored show

  January 11, 2011

  Vodka brand Grey Goose is activating its sponsorship of the Golf Channel’s “19th Hole” show via branding on the television network’s on-air SMS calls-to-action.

• AT&T rolls out anti-texting while driving campaign as New Year's Eve approaches

  December 28, 2010

  AT&T has rolled out its “It Can Wait” anti-texting while driving campaign in time for the most dangerous day on the road – New Year’s Eve.

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