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Messaging

• HBO taps SMS to build database during Mayweather-Marquez fight

  May 7, 2010

  HBO used SMS to drive awareness and pay-per-view purchases of a recent Mayweather-Marquez boxing match and to generate opt-ins for its own mobile VIP club.

• Ping Mobile takes stand against texting while driving

  May 4, 2010

  Ping Mobile is taking a stand against texting while driving in support of Oprah Winfrey’s “No Phone Zone” campaign to warn consumers about the potential dangers.

• E-Dialog enters mobile marketing via M3 acquisition

  April 22, 2010

  Email marketing service provider e-Dialog has acquired mobile marketing firm M3 for an undisclosed amount.

• Engage Her rallies for increased census completion with mobile campaign

  April 9, 2010

  Engage Her is relying on a mobile sweepstakes and video ads to remind Americans of the importance of completing the United States Census 2010.

• MillerCoors debuts new beer with on-package mobile program

  April 7, 2010

  MillerCoors subsidiary AC Golden Brewing Co. has introduced its new Colorado Native Lager that is supported by a media campaign including an on-package mobile marketing program.

• Great Guinness Pint Contest generates 8,510 entries via text message in 3 hours

  April 5, 2010

  Irish brewer Guinness’ nationwide Great Guinness Pint Contest received a total of 8,510 entries via text message in just three hours and engaged consumers with the brand across the country.

• Scotty P’s Hamburgers drives increased revenue with mobile coupons

  April 1, 2010

  To boost business during lunch hours, Scotty P’s Hamburgers uses text-messaging campaigns to specifically target customers from any of its locations and has achieved astronomical ROI.

• NBA’s Cleveland Cavs generate $200K by tapping mobile

  March 30, 2010

  The NBA's Cleveland Cavaliers tested a mass-market mobile alerts program during the 2008 Playoffs featuring downloadable content, contests and mobile text alerts, generating $200,000.

• AT&T, the CW launch campaign to stop texting while driving

  March 30, 2010

  The CW has partnered with AT&T on a campaign to educate consumers on the dangers of texting and driving.

• Shorthand delivers mobile Web via SMS to consumers without data plans

  March 30, 2010

  Shorthand Mobile has introduced TextApps, a completely new category of applications that deliver content from top Web sites via SMS in a rich, interactive, graphical interface.

• MX Telecom acquired by Amdocs for $104M, merges with OpenMarket

  March 24, 2010

  LAS VEGAS - Customer experience systems provider Amdocs announced at CTIA that it has acquired mobile payments and messaging aggregator MX Telecom Ltd. for approximately $104 million.

• Waffle House SMS campaign aims to drive in-store traffic

  March 19, 2010

  Waffle House has launched an SMS campaign to help consumers find locations nearby and ultimately drive sales.

• Ric O’Barry's SMS shoutout at the Oscars more than doubles opt-ins

  March 11, 2010

  At Sunday’s Oscars, Ric O’Barry held up a sign with the mobile call-to-action text DOLPHIN to 44144 during “The Cove” acceptance speech for Best Documentary.

• Macy’s, Domino’s, Unilever’s Dove case studies at Mobile Marketing Day

  March 5, 2010

  NEW YORK – A panel at Mobile Marketing Day, hosted by Mobile Marketer and the DMA, featured mobile marketing case studies from Macy’s, Domino’s and Unilever’s Dove Hair Care.

• SMS enhances CRM/loyalty programs: Mobile Marketing Day panel

  March 5, 2010

  NEW YORK – Panelists at Mobile Marketing Day discussed how to build an opted-in SMS database that ties in with other channels such as email and direct mail.

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