Messaging
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Goodyear SMS campaign sees 5.2 percent CTR
August 19, 2009
Tire-production giant Goodyear launched a mobile campaign to raise awareness in men, right in time for the winter.
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Kraft Foods' Oreo increases brand awareness with mobile
August 18, 2009
Kraft Foods' Oreo tapped the mobile channel for a promotion meant to drive awareness of the cookie brand among British consumers.
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Rock the Vote cranks up SMS initiatives to engage millennials
August 18, 2009
Nonprofit political organization Rock the Vote is using mobile at events such as Lollapalooza to engage young Americans by connecting them with musicians and interactive politics.
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L'Oréal Paris develops MMS campaign for brand awareness
August 17, 2009
Beauty products giant L'Oréal Paris ran an MMS campaign to extend brand awareness around two new products for women and men.
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Foot Locker runs SMS sweepstakes to drive consumers in-store
August 14, 2009
Sportswear giant Foot Locker is running an SMS sweepstakes promotion to drive traffic to its stores.
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Red Cross reaffirms faith in mobile fundraising
August 14, 2009
NEW YORK -- Consumers donated an estimated $500,000 last year through their mobile phones and almost 40 percent of those funds went to the American Red Cross.
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MTV youth marketing uses mobile to promote setting goals
August 13, 2009
MTV launched a new multi-platform advertising initiative inviting youth to publicly share something they feel strongly about.
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XL Center uses mobile to drive ticket sales for dinosaur show
August 12, 2009
The Hartford Civic Center Veterans Memorial Coliseum and Exhibition Center used the mobile channel to drive ticket sales for its "Walking with the Dinosaurs" show.
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City of Baltimore targets youth demographic via mobile club
August 12, 2009
The city of Baltimore has launched a mobile marketing effort to promote its "Pledge to Engage in Actions Considerate of Everyone (PEACE)" initiative.
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Entrust, Clickatell partner to enhance mobile security
August 11, 2009
Entrust Inc. has signed a deal with Clickatell to expand its ability to send one-time-passcodes (OTP) to mobile devices via SMS.
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Neustar offers 10 percent off 10 or more short codes
August 11, 2009
Short code registry Neustar Inc. is offering mobile application providers and aggregators 10 percent off purchases of 10 or more new codes through the end of the month.
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Go mobile now or regret it later
August 10, 2009
Mobile marketing isn't just a tactic for big-name brands. Dave the Shoe Guy made that clear when his simple SMS alert promotion revolutionized his business.
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American Greetings launches iPhone app with Facebook connection
August 7, 2009
American Greetings Corp. is giving tech-savvy mobile consumers even more ways to stay connected with a new iPhone application.
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Coors Light lets mobile users decide what's cool
August 5, 2009
Coors Light is launching a mobile initiative as part of its continued "Cold Certified" campaign to create interactivity between consumers and the brand.
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Orange County water park runs summer mobile campaign
August 5, 2009
Wild Rivers Water Park is using mobile marketing to prompt locals to visit during the hot summer season.
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