1. Home
2. >> News
3. >> Messaging

• Email this
• Print

Messaging

• Bell Trans aims to drive revenue via local mobile offers

  July 30, 2010

  Las Vegas limo service Bell Trans is using mobile to drive revenue via loyalty programs that engage consumers with local offers.

• Sonic, REI, American Eagle drive traffic in-store via SMS alerts

  July 28, 2010

  Sonic, REI and American Eagle Outfitters participated in a ShopAlerts pilot program where 65 percent of consumers purchased a product as a result of a text alert they received.

• PETA debuts mobile campaign to stop abuse of elephants

  July 28, 2010

  People for the Ethical Treatment of Animals has launched a mobile campaign that aims to raise awareness about the abuse of elephants and other animals in circuses.

• Valpak testing mobile as part of direct mail offering

  July 27, 2010

  Direct mail giant Valpak is currently testing the effectiveness of offering advertisers the option of including a mobile call to action on their printed coupons.

• Heineken pushes pale ale via SMS campaign

  July 23, 2010

  Beer titan Heineken promoted its brand with a text-to-win mobile campaign at the Pitchfork Music Festival in Chicago last weekend.

• Cedar Fair uses SMS to drive sales

  July 7, 2010

  Cedar Fair Entertainment Co. is using mobile to engage park visitors with discounts, promotions and event notifications to ultimately drive sales and build loyalty.

• SMS opens a two-way dialogue between marketer and consumer: 360i

  July 2, 2010

  Text messaging is by far the most popular mobile activity after talking, and it is one of the most proven mobile marketing channels, according to digital marketing agency 360i.

• July 27 webinar: How mobile text alerts and location affect consumer retail behavior

  July 2, 2010

  How do American Eagle, REI, The North Face and Sonic roll out location-triggered SMS alerts that influence consumer behavior? Register now for the July 27 free webinar with case studies and Harris Interactive research from sponsor Placecast.

• Qdoba Mexican Grill advances mobile marketing initiatives with SMS

  June 28, 2010

  Quick-service restaurant Qdoba Mexican Grill is pushing notifications, promotional offers and news to consumers as part of a plan to advance its mobile marketing initiatives.

• Clinique print advertising exposes mobile program to critical mass

  June 24, 2010

  Cosmetics giant Clinique used mobile to activate its print campaign within Bon-Ton Stores-owned Bergner’s weekly circular.

• Use SMS to complement mobile app strategy: MMF panelist

  June 10, 2010

  NEW YORK - Companies need to integrate SMS into every aspect of their mobile efforts, from apps to mobile Web sites, according to a panelist at MMF.

• Anheuser-Busch reveals guiding principles of mobile campaign efforts at MMF

  June 9, 2010

  NEW YORK – Attendees of the MMF learned the ins and outs of brand building when an Anheuser-Busch executive revealed the guiding principles for Bud Light's mobile marketing campaign efforts.

• Verizon Business sees 20 percent opt-in for mobile campaign

  June 8, 2010

  Verizon Business promoted its latest telecommunications offerings via mobile at an international tradeshow, generating a 20 percent opt-in amongst attendees.

• Ping Mobile promotes breast cancer awareness with SMS

  May 25, 2010

  Ping Mobile and Sharsheret have teamed up for the “Text For Your Next” campaign to promote breast cancer awareness.

• Anheuser-Busch distributor grows mobile database to 12,000 in 6 months

  May 21, 2010

  Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, integrated mobile into its overall marketing mix and grew its opted-in mobile database to 12,000 consumers in six months.

previous234567891011121314151617next