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Messaging

• Hooters sweepstakes aims to beef up mobile database

  January 12, 2010

  The Hooters Restaurant chain is using mobile to help launch a national promotion aimed at further building the Hooters Mobile Club, which already has more than 50,000 members.

• Anheuser-Busch distributor lands 1,800 opt-ins via mobile sweepstakes

  January 11, 2010

  Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, ran an SMS promotion with the National Hockey League’s Tampa Bay Lightning that drove 1,800 opt-ins to its database.

• State Farm-sponsored mobile promo drives 5,000 fans to text-to-screen

  January 6, 2010

  A State Farm-sponsored interactive promotion during a college football game resulted in more than 5,000 fans participating.

• Kaiser Permanente cuts patient communication costs with SMS

  January 5, 2010

  Kaiser Permanente, the nation’s largest nonprofit healthcare provider, is using mobile as a means of cutting costs on its communication infrastructure.

• ChaCha closes $7M funding round to break-even

  January 5, 2010

  Ad-supported answer service ChaCha has closed a $7 million E round of funding, giving it the cash required to reach profitability.

• ILoop Mobile helped parents put kids to bed on Xmas Eve

  December 28, 2009

  Mobile marketing company iLoop Mobile launched a fun, free messaging service for parents this Christmas Eve that sends a text message from Santa to any U.S. mobile phone.

• Duane Reade polls New Yorkers for Delish brand cookie promo

  December 22, 2009

  Drug store chain Duane Reade used SMS to ask New Yorkers a question: “How do you like your cookies?”

• HairTech uses SMS to promote new Paris Hilton beauty products

  December 21, 2009

  HairTech International is using mobile marketing to promote the launch of Paris Hilton's huge new line of hair and beauty products.

• BBC Radio promo sees about 42K MMS in one day

  December 18, 2009

  BBC Radio 1 received more than 42,000 MMS messages on Friday, Dec. 11 as part of its Free Picture Messaging Day.

• Ace Hardware introduces SMS service linked to weather activity

  December 17, 2009

  Ace Hardware is bringing a text messaging coupon service tied to weather activity to 12 Missouri and Illinois-based stores.

• Warner Bros. taps kgb to promote Sherlock Holmes movie

  December 17, 2009

  Warner Bros. Pictures has partnered with kgb 542542, an SMS answer service, for a multichannel promotional campaign for the new “Sherlock Holmes” film.

• Why SMS should be part of all holiday marketing

  December 14, 2009

  Since SMS is compatible with all handsets, it is an important component of holiday marketing campaigns – if used correctly.

• Verizon Wireless restores 4Info short code

  December 11, 2009

  Verizon Wireless has reversed its decision to block 4Info’s flagship common short code after the SMS search and alert service resolved issues surrounding industry guidelines.

• 7-Eleven rolls out mobile marketing test campaign in 200 stores

  December 10, 2009

  7-Eleven Inc. is testing a mobile marketing campaign in San Diego, with approximately 200 of its stores participating in the program.

• New York State rolls out free SMS alerts

  December 8, 2009

  The New York State Emergency Management Office is deploying free SMS services through NY-Alert, the state’s All-Hazards Alert and Notification System.

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