1. Home
2. >> News
3. >> Music

• Email this
• Print

Music

• Levi�s taps mobile to engage trendsetting music fans

  March 16, 2010

  The Levi�s/Fader Fort application for iPhone and Android launched just in time for South by Southwest 2010 with the goal of engaging festival attendees and trendsetting music fans.

• Universal Music Group unveils 360-degree mobile strategy for artists

  February 1, 2010

  Universal Music Group will be mobilizing the Web sites of its artists to expand its direct-to-consumer offerings and bring a new level of service to mobile music fans.

• Grammys places app center-stage in marketing campaign

  January 29, 2010

  The Recording Academy has launched an iPhone application to extend the Grammy brand and its �We�re all fans� marketing campaign.

• MTV, VH1 to host multichannel Rihanna music video premiere

  December 17, 2009

  MTV and VH1 are hosting the world premiere of Rihanna�s �Hard� video featuring Young Jeezy across mobile, online and on-air.

• Lady Gaga sponsors karaoke app to promote new album release

  November 20, 2009

  Lady Gaga has sponsored the new iOKi karaoke application for the iPhone and iPod touch in preparation for the release of her new album �Fame Monster.�

• Britney Spears expands brand to mobile with official iPhone app

  November 19, 2009

  Britney Spears has conquered the pop charts, and now her attention has turned to dominating the App Store with the launch of an official iPhone and iPod touch application.

• Coors Light, Daddy Yankee tap mobile to reach Hispanics

  November 19, 2009

  MillerCoors� Coors Light and reggaeton artist Daddy Yankee are teaming up to promote the release of his new single "Grito Mundial," and mobile is part of the marketing mix.

• Coca-Cola�s vitaminwater uses mobile to court consumers

  November 17, 2009

  Coca-Cola Co.�s vitaminwater and rap artist 50 Cent are partnering for the launch of 50�s Sound Lab, a branded application for Apple�s iPhone and iPod touch intended to engage music fans.

• Rapper Gucci Mane taps mobile to promote CD

  November 16, 2009

  Rapper Gucci Mane is using mobile to promote his new album, �The State vs. Radric Davis.�

• Sony Music Entertainment launches Michael Jackson mobile site

  November 12, 2009

  Sony Music Entertainment plans to optimize the Web destinations of its artists for mobile and the first mobile site to roll out is for the late King of Pop himself, Michael Jackson.

• Sony Music runs mobile sweepstakes with R&B singer Mario

  September 15, 2009

  Sony Music is running a mobile sweepstakes offering music fans a chance to win a weekend in Las Vegas with Grammy-nominated artist Mario.

• Mobile good platform to make music interactive: Moderati

  August 13, 2009

  Bellrock Media's U.S. subsidiary, Moderati, has released the next edition of "Romplr," its interactive mobile music platform.

• Jack Daniel's whiskey brand adds mobile to marketing mix

  July 28, 2009

  Legendary whiskey brand Jack Daniel's is targeting music fans via a mobile initiative as part of its "Backstage Parties" marketing campaign.

• Rascal Flats, Keith Urban, truth tap mobile for live music scene

  July 13, 2009

  Mozes recently powered the world tours for country music superstars Keith Urban, Rascal Flats and a free interactive concert in conjunction with truth, a youth smoking prevention campaign.

• Shazam upgrades iPhone app

  June 26, 2009

  Shazam Entertainment has launched an enhanced version of its music discovery application to take advantage of the iPhone OS 3.0.

12345next