Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Music

  • Coca-Cola uncaps special summer moments through playlists controlled by bottles

    May 5, 2016

    Coca-Cola’s latest mobile innovation transforms bottles into a remote control for Spotify playlists via an application that registers products using smartphone cameras and curates music collections representative of common summer experiences.

  • Vadio turns up the volume, names Brent Hieggelke SVP

    January 27, 2016

    As streaming music video starts landing on more mobile applications and sites, startup Vadio is looking to conquer this growth area with the assistance of new senior vice president of marketing, Brent Hieggelke, who helped build Urban Airship into a mobile engagement leader.

  • YouTube’s Music app wields brawn, but user experience a challenge

    November 16, 2015

    The fierce battle for mobile users’ music-listening time just intensified thanks to YouTube’s new standalone music application, which brings significant reach and crucial industry relationships, but faces a hurdle in the sheer breadth of available content.

  • Brands see 30pc lift in purchase intent with Sponsored Listening on Pandora

    July 28, 2015

    Land Rover North America was one of the first brands to leverage streaming service Pandora’s Sponsored Listening advertising feature, which saw lifts of 30 percent for purchase intent and 12 percent for brand awareness during the testing period.

  • American Eagle challenges Spotify and Pandora for millennials’ music streaming

    July 28, 2015

    American Eagle Outfitters has brought its store playlists – well known among millennial shoppers - to mobile users’ devices through a recent application update, turning it into a streaming music app to boost engagement.

  • How to pick the right music streaming platform partner

    July 21, 2015

    The growing influx of music streaming platforms on mobile is requiring marketers to develop long-term advertising strategies that take into account the economic value of each customer and engage in cross-partnerships with an organic feel.

  • Virgin America taps iHeartRadio’s mobile streaming for in-flight entertainment

    July 1, 2015

    Virgin America is integrating iHeartRadio’s music streaming platform within its in-flight entertainment system to offer fliers curated content on their personal devices.

  • Elvis Week app promises fans a rockin’ good time at Graceland

    June 30, 2015

    Elvis Presley’s life and music get a mobile-age makeover during Elvis Week with an application that lets fans customize their visit to the rock-and-roll legend’s former home, Graceland.

  • Taylor Swift’s snub of Apple a jarring note for free music streaming

    June 22, 2015

    Taylor Swift’s refusal to put her most recent album on Apple’s upcoming music-streaming service could hand the maker of the iPod and creator of the iTunes music downloads library a setback in its efforts to remain relevant in the music business.

  • Adidas-Spotify mobile app partnership helps music listen to runners

    May 1, 2015

    Adidas is leveraging runners’ bond with music by partnering with Spotify to launch adidas go, a mobile application that uses the Apple iPhone’s accelerometer to instantly match a runner’s favorite music to his or her workout.

  • IHeartRadio sings of social success thanks to cutting-edge approach

    April 7, 2015

    Leveraging a cutting-edge social strategy that included real-time conversations, Twitter Periscope broadcasts and Snapchat helped Internet radio platform iHeartRadio drive a nearly 75 percent increase in the number of social media impressions for its music awards show that took place at the end of March.

  • R&B singer Trey Songz fast-tracks a Slow Motion promotion

    March 11, 2015

    R&B singer Trey Songz is promoting his latest single, Slow Motion, with a storytelling mobile application that encourages fans to turn the song into the soundtrack for a self-produced video in a slow-moving bit of fun.

  • Universal Music Group teases music videos on Vessel

    February 20, 2015

    Universal Music Group is premiering a set of music videos on mobile-optimized online platform Vessel, which requires a paid subscription, before making the content available on free, ad-supported services in a move to reach more consumers.

  • Coca-Cola Freestyle app treats Lady Antebellum fans with tour contest

    February 17, 2015

    Coca-Cola Freestyle, the branded solution that dispenses more than 100 different drink choices in participating restaurants, has joined forces with Lady Antebellum to give fans the chance to win backstage passes at one of the country music group's shows, an effort that relies on a collaborative mobile application to tell fans where the dispensers are located.

  • Social turning live music shows into digital events: study

    February 3, 2015

    The mobile revolution and social media in particular have turned live shows into digital events, increasing the ways that brands that sponsor concerts can extend positive association, reach and engagement well beyond an individual show or tour, according to a new study.

Please click here to download now!