WeMix turns mobile into mic for artists
June 18, 2008
Recording those sweet nothings
Rap artist Ludacris has teamed up with Disney-backed company VoodooVox to introduce WeMix.com, a music-creation community that uses mobile phones as microphones.
WeMix members use their mobile phones as a microphone and lay down original vocals, tracks, and beats and instantly broadcast original content recordings worldwide. A short advertisement placed by VoodooVox at the beginning and end of the recording session allows users to access the service for free.
“The site is optimized for the mobile phone,” said Scott Hamilton, CEO of VoodooVox, San Francisco. “The majority of WeMix users are calling in from mobile phones to record their music.
“The mobile phone allows them to record at anyplace, at anytime,” he said. “So, for example, say you are with friends and a beat comes to mind. You don't have to wait to get home to record - you can pick up your cell phone and dial in to WeMix via the VoodooVox application and record right then and there when the beat is fresh in your mind.”
WeMix is a music-creation community and user-generated record label that enables unsigned singers, rappers, songwriters, musicians and producers to be heard and get discovered.
Artists who join the WeMix community and upload their creations can sell their work directly to the consumer. Top-performers can also become eligible to have songs produced by Ludacris, thereby opening up an entirely new way to launch a career outside of the traditional music hierarchy.
WeMix was created to simply give the music back to the people. That's the company's reason for being.
“It is a new way for unheard talent to get their name out there and get their music heard,” Mr. Hamilton said. “The partnership is an introduction of a technology innovation – voice 2.0. People are now able to use their phones to record music.
“The partnership between WeMix and VoodooVox is an industry first," he said. "The technology will literally change any mobile phone into a microphone, which will be able to broadcast with YouTube-like scale.
“Most people have a mobile phone, so it will allow for a greater audience to create music. Music generation is no longer confined to the computer and recording devices.”