Five-time Grammy award winner Faith Hill is using mobile for a campaign that gives fans exclusive previews and the chance to offer feedback on cuts from the country star's new Christmas album, "Joy to the World."

The campaign, titled "Christmas in the Summer," is powered by Mozes. The campaign makes one new song from the upcoming album available exclusively to members of Faith Hill's mobile fan club, each week.

"This campaign is one part of an overall strategy that Faith and her management team have," said Chris Stacey, vice president of music industry sales at Mozes, Palo Alto, CA. "The strategy is to expose Faith better to her fans via mobile."

Fans can listen to the cut and call Faith's Mozes line at 615-823-5605 to leave messages with feedback about the music.

The campaign will continue right up until the album's release date.

The album's first single, "A Baby Changes Everything," will be the final song that mobile fanclub members hear before the album hits stores.

In deciding how to promote Faith's new Christmas album, she and her management team at Borman Entertainment realized that getting fan input right from the beginning would be crucial to creating early excitement about the new release.

Mozes' listening party connects fans directly with Faith Hill and her music, all through a service that fans can trust to be spam-free and totally permission-based.

Faith Hill is among several leading artists from a wide variety of musical genres, including Wu Tang Clan, Teddy Geiger and Danger Radio, who have made Mozes listening parties an important part of their pre-release marketing strategies.

Mobile listening parties give fans exclusive access to new artist content and have led to explosive growth in mobile connections by means of the Mozes service.

Listening parties are just one example of the many features that bands, brands, sports teams and others are integrating into their Mozes-powered campaigns.

Trivia contests, exclusive mobile-only concert tickets, mobile scavenger hunts and rich-media exchange are some of the other innovative approaches that marketers have created using Mozes.

"If you take a poll of the music industry, executives will all agree that mobile is a wave of the future in the music business and is one of the few areas showing rapid growth," Mr. Stacey said. "It allows artists to connect to fans in a more immediate and personal way than ever before.

"With television, radio and print promotions, artists are hoping that someone is listening," he said. "With mobile it's a more definite connection and since it's on an opt-in basis, artists know that they are reaching people who are truly interested."