Mobile music discovery provider Shazam has enhanced its iPhone application to support 2nd-generation iPod touch devices and deliver improved functionality.

The existing Shazam application has already been downloaded by more than three million Apple consumers. Shazam responded to consumer feedback in adding the new features giving users new ways to capture and share music moments and stories.

"Most importantly we wanted to give the user a much richer musical journey," said Dominic Pride, product marketing director for Shazam, London. "The first version of the application was designed to get users to understand what Shazam could do for them, and we got a very positive response.

"This time around we wanted to give people a richer, more sustained musical journey," he said. "When users tag a song, they can then explore a much wider pool of information, with reviews of full albums and singles, a discography with all of an artist's other releases and artist bios.

"We take the user from the moment of inspiration and let them explore a wellspring of content."

The new features include support for the 2nd-generation iPod touch -- the external microphone is required -- and more artist information.

Now when a consumer tags a song, Shazam delivers artist discographies, biographies, track and album reviews, plus song lyrics for users in North America.

Consumers can now sort their tags.

As each user's Shazam collection grows they can now take control and organize their tags by artist, title or date, making it easier to find the tagged song they want.

They can also personalize their tags.

Now when a user captures a moment by taking and adding a photo or attaching an existing picture, they will see their shots added to their iPhone photo album automatically.

Consumers can also store Pending Tags.

For when uses don't have data connection, they can still capture the music moment, as the untagged track can be sent later when they are back in WiFi or data coverage.

Shazam has an in-house editorial team that provides information and opinions about various artists.

"We wanted to expand functionality to 2nd-generation iPod touch users, as we've done very well on the iPhone and we see iPod users as an enthusiastic demographic as well," Mr. Pride said. "iPhone users are interested in doing new things, adopting new behaviors and new services, downloading and installing new apps, and they have a strong interest in music.

"With the iPhone having a music quotient to it, it means that its users are interested in music," he saiod. "It's an audience that is potentially just right -- it's a very broad demographic.

"Obviously 18-35 is a core demo for us, but the appeal cuts across demographics," he said.

Shazam is ad-supported. Mobile ads are targeted based on age, gender, location and past behavior.

Since the launch of the Shazam application in July, iPhone users have tagged more than 50 million songs.

More than 6,000 reviews have been posted by "Shazamers" in the Apple App Store.

Shazam is available as a free download from the App Store or at http://www.itunes.com/appstore.

Shazam is a mobile music discovery application letting consumers experience and share music with others across mobile devices and the Internet.

At its launch six years ago, Shazam claimed to be the first mobile-specific service to help users discover new music.

Shazam has created a new way for users to connect to each other through their music tastes and preferences.

Shazam has deals with more than 75 carriers across 60 markets worldwide, including AT&T, T-Mobile and Vodafone.

The Shazam Tag Chart, generated by the company's mobile music recognition service, is referenced by the music industry as an indicator of market interest in pre-release material and a monitor of the hit potential of a track or artist.

"The beauty of iPhone and the App Store is that once you have the app downloaded and installed, you'll see notification within iPhone giving users the choice to upgrade to this latest version," Mr. Pride said. "Anyone who's got the app will be getting notifications.

"We were in the App Store's top 10 free apps of 2008 -- we were very visible within that chart," he said. "Bloggers have been evangelizing Shazam to each other, and we had 10,000 pieces of coverage within the first few weeks, as well as 6,000 reviews in the App Store."