Elvis Presley Enterprises Inc. has launched Elvis Mobile to provide the King of Rock ?n' Roll's fans with engaging content.

The free iPhone application is available to iPhone or iPod Touch users via the iTunes App Store. Elvis Mobile allows fans to view newly released pictures and videos, listen to podcasts from Elvis Radio, provide Graceland Livecam access and report Elvis sightings around the world.

"Elvis.com receives an average of 500,000 unique visitors each month," said Scott Williams, vice president of marketing at Elvis Presley Enterprises, Memphis, TN. "The site is kept fresh with content like videos, photos, news and other ways to experience Elvis.

"Social networking is key to the Elvis brand as fans participate online in sharing their own stories, meeting in chat rooms and posting on message boards," he said. "The strategy behind the app is to provide what has been such a success online, in the mobile category."

In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, Elvis Presley Enterprises is aggressively involved in a worldwide licensing program, merchandising, music publishing and television, film, video and Internet projects.

Apparently, the King always embraced new technology and this new Elvis Mobile application is another unique way to continue his legacy.

The application is meant to give fans another tool to experience Elvis in a new and interactive way.

The Elvis Sightings section allows fans to submit their Elvis pictures, taken with their iPhone, directly to http://www.www.elvis.com from anywhere in the world and simultaneously update their Facebook pages with the same information.

An Image section will be updated weekly and will feature never-before-seen and rare pictures of the life and times of Elvis Presley.

Also, the "Video" section will be updated periodically with clips of Elvis and special Elvis events/happenings.

A News section features the latest information on all things Elvis from http://www.elvis.com and a Livecam section gives fans a real-time look at Elvis Presley's Graceland mansion in Memphis, TN.

The Podcast section allows users to listen to The Graceland Beat from Elvis Radio.

The Elvis Mobile app was created for Elvis Presley Enterprises Inc. by Memphis-based Resolute Games Corp., which develops applications for mobile devices such as the iPhone, helping brand name companies reach their audiences in new and powerful ways.

"The app targets anyone who is a fan of Elvis or music," Mr. Williams said. "Graceland has evolved into a rock 'n' roll pilgrimage for music fans of all ages and now, with the LiveCam on this app, Graceland can be viewed anywhere in the world, anytime.

"As more Elvis fans begin to shift their mobile activity to include content that was previously, experienced online, this mobile app is a great gateway to celebrate Elvis utilizing mobile tools," he said.