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MSpot brings mobile radio to AT&T subscribers

MSpot brings mobile radio to AT&T subscribers

mSpot on

MSpot, a mobile music and entertainment company, announced a deal with CBS Radio and Last.fm that will add over 100 live local radio stations across the U.S. and the Last.fm personalized radio service to mSpot's mobile radio line-up.

The new offering gives AT&T Wireless customers access to a customized listening and entertainment experience, combining personalized radio, local music, sports, news, talk radio stations and commercial-free music choices.

"MSpot has worked hard to build its 4M large user base through content, technology and distribution," said Daren Tsui, CEO of mSpot. "We continue to make advances in all three areas announcing the addition of CBS Radio and Last.fm, new features in our radio platform and the availability of service on the AT&T network."

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Through Last.fm, users will be able to listen to recommended music, create their own stations and access artist bios.

MSpot's radio applications allow customers to browse content, skip through songs on select stations, access recently-played stations and bookmark favorite stations.

MSpot's radio network currently spans across AT&T, Sprint, Bell Mobility, Telus, and U.S. Cellular.

In total, mSpot has over 100 commercial-free music channels, over 200 local stations, and over 30 stations of talk content from popular media firms including ABC, Fox Sports, NPR, Disney, SportingNews, MarketWatch, PRI, AccuWeather and Traffic.com.

According to market forecasts from Deloitte, 2009 will be a big year for online radio.

In fact Deloitte projects up to 20 percent growth in terms of audience.

MSpot has completed over 500 ports to mobile phones supported across 10 North American carriers and in 2008 saw its subscriber base increase to over 4 million customers -- a 260 percent jump since 2007.
This news comes on the heels of two other announcements.

In March mSpot launched its first consumer Web site for mobile commerce and in April, the company made its Make-UR-Tones custom ringtone application available to U.S. Cellular customers.

"Mobile platforms are beginning to provide engaging listening and music discovery experiences for users looking to enjoy music anytime and anywhere," said Jeff Sellinger, executive vice president and general manager of CBS Mobile.

"Working with mSpot provides us with an opportunity to expand our CBS Radio and Last.fm distribution to handsets that we might not otherwise reach," he said.

Giselle Tsirulnik is deputy managing editor on Mobile Marketer and Mobile Commerce Daily. Reach her at giselle@mobilemarketer.com.

Related content: Music, mSpot, Daren Tsui, CBS Radio, Jeff Sellinger, mobile marketer, mobile

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