AT&T delivers Dave Matthews performance on three screens

November 5, 2007

Dave Matthews Band via AT&T blue room

Telecoms giant AT&T Inc. has announced that live footage from two Dave Matthews Band performances in West Point, NY, will be delivered via the AT&T blue room.

Visitors to the AT&T blue room Nov. 14-15 will be able to access streaming live footage from two Dave Matthews Band performances. In addition, exclusive footage from the performances will be made available across all three screens that consumers value most – their television, computer and mobile device – via AT&T U-verse TV, AT&T Homezone and CV streaming video service.

“AT&T is committed to connecting music fans with exclusive, up-close-and-personal concert experiences they can’t find anywhere else,” said Dan York, head of content and programming at AT&T, in a statement.

The concerts are the grand prize of the AT&T World’s Loudest Pep Rally contest. For six weeks, fans from 120 participating NCAA universities sent creative invitations to Dave Matthews Band through AT&T mobile text messages and online at the AT&T blue room.

The World's Loudest Pep Rally has already been a success, receiving more than 3.3 million entries via AT&T blue room and AT&T mobile text messages. AT&T has also developed sponsorships such as the AT&T Mascot Mail and AT&T All-America Player of the Week.