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Music

• Middle Brother promotes tour, streams debut album via iPhone app

  February 28, 2011

  Indie band Middle Brother is taking the use of mobile to a new level by letting users stream their entire debut album – before it even releases – for free through its iPhone app.

• CBS Radio mobile stations to feature in-stream audio ads

  January 28, 2011

  TargetSpot will deliver in-stream audio ads to CBS Radio stations available on the Radio.com, AOL Radio and Yahoo Music iPhone applications.

• Black Eyed Peas rolls out first 360-degree mobile music video

  January 26, 2011

  The Black Eyed Peas has debuted what the band calls the world’s first 360-degree mobile music video.

• MTV launches Music ID mobile package for select Sprint customers

  December 16, 2010

  MTV has rolled Music ID, a complete mobile music package available on select Sprint devices.

• Jay-Z, Random House run multifaceted mobile effort to support book launch

  December 9, 2010

  Jay-Z and book publishing giant Random House used various mobile channels to create an interactive location-based game promoting the rap mogul’s new book, “Decoded.”

• Shazam offers unlimited tagging for Windows Phone 7 users

  October 25, 2010

  Shazam is extending its mobile discovery application to Microsoft’s Windows Phone 7, giving music lovers unlimited tagging as part of the launch offer.

• Teteo Tequila, Interscope Records reach out to urban Android users

  September 27, 2010

  Teteo Tequila and Interscope records are among the brands targeting users of the new Club Droid application for Android devices.

• Maroon 5 tap mobile social network for fan engagement

  August 31, 2010

  Pop rock band Maroon 5 has turned to the mobile medium to help build buzz for its new album and its 2010-2011 tour.

• Thumbplay to provide Cellular South customers with mobile music

  May 25, 2010

  Mobile entertainment provider Thumbplay has forged a deal with Cellular South to give the wireless carrier’s customers direct access to the new cloud-based Thumbplay Music service.

• Universal Music Group targets bilingual music fans via mobile

  April 28, 2010

  Universal Music Group is expanding its lineup of direct-to-consumer mobile content and services for Spanish-speaking and bilingual music fans.

• Levi’s taps mobile to engage trendsetting music fans

  March 16, 2010

  The Levi’s/Fader Fort application for iPhone and Android launched just in time for South by Southwest 2010 with the goal of engaging festival attendees and trendsetting music fans.

• Universal Music Group unveils 360-degree mobile strategy for artists

  February 1, 2010

  Universal Music Group will be mobilizing the Web sites of its artists to expand its direct-to-consumer offerings and bring a new level of service to mobile music fans.

• Grammys places app center-stage in marketing campaign

  January 29, 2010

  The Recording Academy has launched an iPhone application to extend the Grammy brand and its “We’re all fans” marketing campaign.

• MTV, VH1 to host multichannel Rihanna music video premiere

  December 17, 2009

  MTV and VH1 are hosting the world premiere of Rihanna’s “Hard” video featuring Young Jeezy across mobile, online and on-air.

• Lady Gaga sponsors karaoke app to promote new album release

  November 20, 2009

  Lady Gaga has sponsored the new iOKi karaoke application for the iPhone and iPod touch in preparation for the release of her new album “Fame Monster.”

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