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Q&A

• SMS, QR codes and mobile video get vote of confidence

  January 17, 2012

  SMS, QR codes and mobile video get the vote of the top marketing executive at Syniverse as mobile channels that will gain the most marketer and retailer traction this year.

• Are consumers aware of mobile marketing?

  October 7, 2011

  As mobile marketers and service providers, this industry is very familiar with the meaning of mobile marketing and recognizes when being marketed to. But what about the general public? Are they as aware?

• Digital exec to lead newly-created iProspect Luxury

  September 23, 2011

  Once the client services manager at advertising agency iProspect, Andrea Wilson recently turned her full attention to luxury brand marketing and was given the new title of director of digital retail strategy and luxury practice lead at the company.

• MMF attendees see potential of mobile in the retail space

  June 17, 2011

  NEW YORK - The attendees at the 2011 Mobile Marketing Forum agree that brands see the potential of mobile and are finally incorporating it into their marketing efforts.

• Former Saatchi & Saatchi exec aims to transform Single Touch as CEO

  June 13, 2011

  James L. Orsini left his comfortable perch as executive vice president and director of finance and operations at Saatchi & Saatchi to run Single Touch Systems Inc., a mobile media services firm with clients such as Walmart, Hertz and Allstate. Mobile was calling.

• Why mobile is a silver bullet for customer care

  May 5, 2011

  The most obvious advantages of mobile are immediacy, intrusiveness and interactivity – all crucial in a customer-care context, according to a senior executive with history in direct and interactive marketing.

• Ad:tech exhibitors in tandem: Mobile crucial element of marketing mix

  April 15, 2011

  SAN FRANCISCO – Ad:tech exhibitors were delighted at the fact that so many attendees asked questions about mobile and why and how it should be incorporated into a company’s mobile marketing mix.

• DeCarta MapSearch gets 1M unique mobile users in 2 weeks

  April 8, 2011

  The deCarta MapSearch mobile application has seen 1 million unique mobile users in less than two weeks since its March 22 launch.

• CTIA attendees have mixed emotions regarding mobile marketing

  March 24, 2011

  ORLANDO, FL – International CTIA attendees had mixed emotions regarding the current state of mobile marketing, with some saying the market is still fragmented and hard to navigate, and others bullish about its growth.

• CTIA exhibitors claim show floor traffic slow this year

  March 23, 2011

  ORLANDO, FL – This year’s International CTIA has a load of attendees. However, exhibitors claim that the show floor traffic is slow and that they miss Las Vegas.