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Q&A

• Mail Online CMO: Mobile is key to delivering a contiguous message

  May 9, 2013

  Mobile needs to play a key role in advertising strategies to reach consumers with a contiguous message throughout their day, according to the chief marketing officer of Daily Mail's Mail Online.

• MMA Forum New York to zero in on how mobile works

  May 7, 2013

  Mobile’s role in closing the loop along the path to purchase is the focus of this week’s MMA Forum in New York, the flagship conference for the Mobile Marketing Association.

• Rovio exec: We seek to create brand synergies

  April 18, 2013

  Over the years, Rovio has expanded its mobile-first powerhouse across the digital, social and television space. Moving forward, the company will continue to create experiences that align with its overall marketing goals.

• Louis Gump, former CNN Mobile boss, sets his sights on local media

  March 1, 2013

  The next act for Louis K. Gump was tough: where to go after helping build The Weather Channel and CNN into two of three most trafficked mobile destinations nationwide? He did not stray too far from the fold, but he is looking to stretch.

• Velti CEO: Mobile technology expansion, geographic diversification to drive focus

  February 6, 2013

  As CEO of the leading mobile advertising and marketing technology provider, Alex Moukas has insight into the growth prospects of mobile. From where he sits, Mr. Moukas sees nothing but upside for mobile adoption by brands and ad agencies.

• BelVita exec: Mobile is critical to new way of engaging with brands

  January 25, 2013

  The folks behind belVita breakfast biscuits are hoping to shake off the perception that consumer packaged goods brands are not technology innovators via a new partnership with mobile startup inMarket.

• Q&A: Anda Gansca, CEO of Knotch

  December 15, 2012

  Meet Anda Gansca, an ambitious Romanian immigrant to the United States who is out to change the world of social feedback through a color-coded application in the Apple App Store.

• Value of small banner ads is over-estimated

  November 21, 2012

  In these early days of mobile advertising, marketers face several issues, such as accurately tracking results and dealing with high accidental click rates. Increasingly, advertisers are also faced with picking the best ad unit as viable choices grow.

• Mobile sales to reach 20pc of online this year: IBM

  November 12, 2012

  Consumers shopping on smartphones and tablets will make this a record-breaking year for mobile, according to a senior executive at software, services and mainframe giant IBM Corp.

• CNN showcases global mobile lifestyle evolution with new feature

  October 9, 2012

  CNN, one of the world’s leading cable news television networks, has rolled out a new initiative geared to highlight how mobile is changing the way consumers live around the world.

• SMS, QR codes and mobile video get vote of confidence

  January 17, 2012

  SMS, QR codes and mobile video get the vote of the top marketing executive at Syniverse as mobile channels that will gain the most marketer and retailer traction this year.

• Are consumers aware of mobile marketing?

  October 7, 2011

  As mobile marketers and service providers, this industry is very familiar with the meaning of mobile marketing and recognizes when being marketed to. But what about the general public? Are they as aware?

• Digital exec to lead newly-created iProspect Luxury

  September 23, 2011

  Once the client services manager at advertising agency iProspect, Andrea Wilson recently turned her full attention to luxury brand marketing and was given the new title of director of digital retail strategy and luxury practice lead at the company.

• MMF attendees see potential of mobile in the retail space

  June 17, 2011

  NEW YORK - The attendees at the 2011 Mobile Marketing Forum agree that brands see the potential of mobile and are finally incorporating it into their marketing efforts.

• Former Saatchi & Saatchi exec aims to transform Single Touch as CEO

  June 13, 2011

  James L. Orsini left his comfortable perch as executive vice president and director of finance and operations at Saatchi & Saatchi to run Single Touch Systems Inc., a mobile media services firm with clients such as Walmart, Hertz and Allstate. Mobile was calling.

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