SAN FRANCISCO ? Ad:tech exhibitors were delighted at the fact that so many attendees asked questions about mobile and why and how it should be incorporated into a company?s mobile marketing mix.

Mobile Marketer?s Rimma Kats talked to several exhibitors at the show and asked which questions were most commonly asked by attendees about mobile?

Randy Atkisson, senior vice president of business development at Sumotext, St. Louis, MO
The one question asked about mobile was how are you guys different? People are looking for different mobile solutions and opportunities and need someone in the space to guide them.

Danielle Gotkis, director of marketing at Trilibis Mobile, San Francisco
This was a unique show. There wasn?t one question ? there were many. People were really interested in how they can use QR codes in their mobile strategy and why and if they should have a unique experience on tablets and iPhone devices as opposed to BlackBerry. 

Todd Snyder, inside sales manager at Neustar, Sterling, VA
It was more informative about where mobile is going as opposed to what is mobile. We also talked about the next progression of mobile. Traffic here has been good.

Sunil Baliga, CEO of Atmio, San Francisco
People are asking about how they can engage with consumers and advertise on mobile. Also how they can get into mobile and what best practices there are. There was also a lot of talk about near field communication.

Richard Eicher, director of Skycore, Boston
For us, they asked if someone has a coupon, how can they validate it at the point of sale.

Rachel Khanna, product marketing manager of Message Systems, San Francisco
People just needed to know about mobile. They want to understand more ? they?re still in the beginning stage.

Carrie Scott, director of product marketing at Message Systems, San Francisco
Probably the one questions asked a lot was how do you accommodate mobile into your initiatives.