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Q&A

  • At NRF, mobile seen as up-and-comer with significant potential

    January 15, 2014

    NEW YORK – Mobile had a significant presence at the NRF 103rd Annual Convention & Expo this week, pointing to its growing role for retailers even as feedback from the show floor suggests there is still much for retailers to learn about how to effectively leverage mobile.

  • Fox exec: Platform proliferation a challenge because of unique content needs

    December 27, 2013

    The growth in mobile video consumption is creating a significant opportunity for Fox Broadcasting to reach users with engaging content while also challenging the company to meet the unique programming needs of each audience, according to David Wertheimer, president of digital at Fox Broadcasting Co.

  • Sephora exec: Mobile evolves from on-the-go tool to personal assistant

    December 3, 2013

    While many retailers are seeing a significant boost from mobile this holiday season, beauty chain Sephora expects its mobile growth to significantly outpace industry averages based on the retailer’s strong digital heritage and integrated experiences for loyal customers.

  • Brand.com exec: Brands not addressing how mobile impacts online reputation

    August 21, 2013

    With product research increasingly moving to the Internet, managing a brand’s online reputation has become an important focus for marketers. However, many are not keeping up with the new set of challenges introduced by mobile.

  • Syniverse exec: Preventing spam creates safe space for marketers

    August 8, 2013

    As the mobile messaging ecosystem is experiencing a growth in spam SMS and MMS, giving marketers a space that is regulated and secure will be key in helping brands maintain a legitimate connection with consumers.

  • MEC exec: Do not overlook mobile's role in passive stage of purchases

    July 12, 2013

    Mobile is playing a key role in the path to purchase for consumers - not just when they are ready to make a purchase but during the important passive stage when brand impressions are being formed.

  • IAB exec: Role of creativity in mobile is growing

    June 20, 2013

    Early mobile marketing efforts were focused heavily on leveraging data, often to the detriment of strong creative executions. This is beginning to change as marketers gain more expertise in mobile, paving the way for more visually appealing mobile campaigns in the future.

  • Mail Online CMO: Mobile is key to delivering a contiguous message

    May 9, 2013

    Mobile needs to play a key role in advertising strategies to reach consumers with a contiguous message throughout their day, according to the chief marketing officer of Daily Mail's Mail Online.

  • MMA Forum New York to zero in on how mobile works

    May 7, 2013

    Mobile’s role in closing the loop along the path to purchase is the focus of this week’s MMA Forum in New York, the flagship conference for the Mobile Marketing Association.

  • Rovio exec: We seek to create brand synergies

    April 18, 2013

    Over the years, Rovio has expanded its mobile-first powerhouse across the digital, social and television space. Moving forward, the company will continue to create experiences that align with its overall marketing goals.

  • Louis Gump, former CNN Mobile boss, sets his sights on local media

    March 1, 2013

    The next act for Louis K. Gump was tough: where to go after helping build The Weather Channel and CNN into two of three most trafficked mobile destinations nationwide? He did not stray too far from the fold, but he is looking to stretch.

  • Velti CEO: Mobile technology expansion, geographic diversification to drive focus

    February 6, 2013

    As CEO of the leading mobile advertising and marketing technology provider, Alex Moukas has insight into the growth prospects of mobile. From where he sits, Mr. Moukas sees nothing but upside for mobile adoption by brands and ad agencies.

  • BelVita exec: Mobile is critical to new way of engaging with brands

    January 25, 2013

    The folks behind belVita breakfast biscuits are hoping to shake off the perception that consumer packaged goods brands are not technology innovators via a new partnership with mobile startup inMarket.

  • Q&A: Anda Gansca, CEO of Knotch

    December 15, 2012

    Meet Anda Gansca, an ambitious Romanian immigrant to the United States who is out to change the world of social feedback through a color-coded application in the Apple App Store.

  • Value of small banner ads is over-estimated

    November 21, 2012

    In these early days of mobile advertising, marketers face several issues, such as accurately tracking results and dealing with high accidental click rates. Increasingly, advertisers are also faced with picking the best ad unit as viable choices grow.

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