October 9, 2012
CNN, one of the world’s leading cable news television networks, has rolled out a new initiative geared to highlight how mobile is changing the way consumers live around the world.
January 17, 2012
SMS, QR codes and mobile video get the vote of the top marketing executive at Syniverse as mobile channels that will gain the most marketer and retailer traction this year.
October 7, 2011
As mobile marketers and service providers, this industry is very familiar with the meaning of mobile marketing and recognizes when being marketed to. But what about the general public? Are they as aware?
September 23, 2011
Once the client services manager at advertising agency iProspect, Andrea Wilson recently turned her full attention to luxury brand marketing and was given the new title of director of digital retail strategy and luxury practice lead at the company.
June 17, 2011
NEW YORK - The attendees at the 2011 Mobile Marketing Forum agree that brands see the potential of mobile and are finally incorporating it into their marketing efforts.
June 13, 2011
James L. Orsini left his comfortable perch as executive vice president and director of finance and operations at Saatchi & Saatchi to run Single Touch Systems Inc., a mobile media services firm with clients such as Walmart, Hertz and Allstate. Mobile was calling.
May 5, 2011
The most obvious advantages of mobile are immediacy, intrusiveness and interactivity – all crucial in a customer-care context, according to a senior executive with history in direct and interactive marketing.
April 15, 2011
SAN FRANCISCO – Ad:tech exhibitors were delighted at the fact that so many attendees asked questions about mobile and why and how it should be incorporated into a company’s mobile marketing mix.
April 8, 2011
The deCarta MapSearch mobile application has seen 1 million unique mobile users in less than two weeks since its March 22 launch.
March 24, 2011
ORLANDO, FL – International CTIA attendees had mixed emotions regarding the current state of mobile marketing, with some saying the market is still fragmented and hard to navigate, and others bullish about its growth.
March 23, 2011
ORLANDO, FL – This year’s International CTIA has a load of attendees. However, exhibitors claim that the show floor traffic is slow and that they miss Las Vegas.