June 29, 2015
Millennials are increasingly relying on their smartphones for help in the kitchen, as 59 percent claim they cook with their tablets or smartphones nearby, according to a new study from Google.
June 24, 2015
Marketers must expand their mobile engagement strategies beyond their own applications to drive return visits and realize the benefits of an effective app strategy, according to a new Forrester Research report.
June 17, 2015
Marketers are increasingly interested in shifting budget to mobile, more so than for any other channel, but the lack of return-on-investment tracking is hampering their ability to do so, according to a new report from Millward Brown Digital.
June 11, 2015
New research conducted since Google’s mobile-friendly requirements went into effect in April shows that marketers without a big smartphone audience are being impacted, as even desktop rankings take a hit when a site is not responsive.
June 10, 2015
While social media users increasingly communicate via images - including in their interactions with and about brands - many marketers are still in their infancy when it comes to understanding and analyzing this content, according to a new report from Forrester Research.
June 9, 2015
Long-form mobile video is putting up an unexpected challenge for consumers’ eyeballs, with 36 percent of respondents in an Interactive Advertising Bureau survey saying they watch videos that are five minutes or longer on their phones daily or more frequently.
June 8, 2015
As publishers rely more on social networks such as Facebook, the danger exists that they will be relegated to suppliers to a one-stop shop, similar to video channels on YouTube, according to a Strategy Analytics report.
June 4, 2015
Offering the ability for consumers to seamlessly travel from one device to another is essential for media brands to stay afloat in the mobile era, according to a new report from PwC.
June 3, 2015
Wireless carriers must manage customer expectations more effectively while putting money into upgrading networks after the latest report from the American Customer Satisfaction Index showed consumers are unhappy with their service.
June 1, 2015
A report from Key Lime Interactive reveals that travel and hospitality marketers with mobile applications must offer a personalized experience, loyalty program integration and last-minute deals to ensure a streamlined shopping process and maintain coveted space on consumers’ smartphones as competition grows.
May 27, 2015
Consumers who interact with native ads like facts and figures, but they do not necessarily want the hard sell, according to a report from Adyoulike UK on what makes a successful in-feed native advertising campaign.
May 20, 2015
Surging data consumption and a central role for Wi-Fi will create opportunities for synergies in the years ahead between marketers and wireless carriers, according to reports from Juniper Research and Chetan Sharma Consulting.
May 19, 2015
Brand marketers need to start experimenting immediately with more personalized advertising models to take advantage of the significant communications opportunities presented by wearables that connect individuals physically to the Web, according to a report from Mindshare and Goldsmiths University of London
May 18, 2015
In first-quarter 2015, retailers actually increased the average byte size of their mobile sites by 9 percent. Not surprisingly, retailers saw a slight uptick in their average mobile Web page load time.
Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
May 7, 2015
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.