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Research

• 52pc of consumers used a mobile device when booking travel in the last 90 days

  May 24, 2013

  Growing use of smartphones and tablets is influencing travel research and purchases, with 52 percent of consumers having used a mobile device to book travel in the last 90 days compared to 48 percent on a laptop, according to a new report from JiWire.

• Tablets should be used to enhance discovery, depth of messaging: Forrester report

  May 23, 2013

  Brands are embracing tablet marketing because it enables them to engage with influential customers who spend less time on PCs and print media. However, for an effective strategy brands need to make sure they understand the difference between tablets and smartphones.

• Apple customers not as satisfied with iPhone: report

  May 22, 2013

  The latest sign that Apple may be losing some of its cache with consumers is a small drop in customer satisfaction levels in the mobile phone category.

• IPhone impressions grow 28pc quarter-over-quarter: report

  May 17, 2013

  Not only did impressions from Apple’s iPhone grow quarter-over-quarter, the manufacturer also raked in more than one-third of Millennial Media’s market share during the first-quarter of 2013, according to a new report.

• 63pc of affluent consumers want to opt out of online tracking: Luxury Institute

  May 14, 2013

  Sixty-three percent of affluent consumers would choose to keep their online history and Internet activities private through an opt-out tracking policy, according to a new survey from the Luxury Institute.

• Mobile content revenue to hit $65B by 2016: study

  May 9, 2013

  Tablets are poised to bring in substantial revenue in the next few years as consumers increasingly become more comfortable paying for content, according to a new report from Juniper Research.

• 73pc of users want to interact with loyalty programs via their mobile devices

  May 9, 2013

  Mobile offers an important and growing channel for loyalty marketers, with 73 percent of smartphone users interested in interacting with loyalty programs through their mobile device, according to a new report from Maritz Loyalty Marketing.

• 75pc of affluent consumers would buy luxury brand’s mainstream extension: Luxury Institute

  May 9, 2013

  Most affluent consumers will continue to purchase from a luxury brand that offers a mainstream line, according to a new report from the Luxury Institute.

• Geo-precise mobile campaigns more than double year-over-year: report

  May 8, 2013

  The number of mobile advertising campaigns from national brand advertisers that leveraged geo-precise targeting saw a significant spike from the first quarter of 2012 to the same time period in 2013, according to a new report from xAd.

• QR codes’ role in product research is minimal: report

  May 7, 2013

  While consumers are embracing a number of online research tools as they consider purchases, many do not consider QR codes to be a valuable piece of the equation now or in the future, according to a new report from Radius Global Market Research.

• 48pc of mobile users access local content: report

  May 6, 2013

  Nearly half of mobile phone owners used their device to look for local information in December 2012, according to a new report from the Local Search Association.

• 46pc exclusively use mobile for researching local products, services: study

  April 30, 2013

  When it comes to searching for local products and services, 45 percent reach for their mobile devices first and 46 percent exclusively use mobile as their research tool, according to a new report from xAd and Telmetrics.

• 50pc of tablet owners play video games on device: study

  April 30, 2013

  Tablet owners are increasingly using their devices in lieu of their desktops for activities such as video games, according to a new study from GfK MRI iPanel.

• Samsung’s gains over Apple in smartphones may be short-lived

  April 29, 2013

  While recent figures show Samsung shipping nearly twice as many smartphones as Apple, the iPhone still leads when it comes to intent to buy, suggesting it will gain market share at Samsung’s expense over the next six months.

• IPhone impressions deliver 76pc price premium over Android smartphones

  April 19, 2013

  Advertisers are very interested in iPhone impressions and are willing to pay a premium to get them, according to a new report from MoPub.

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