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Research

• Mobile Web users increase to 69.9M: Study

  March 19, 2010

  The number of mobile Web users increased by 4 percent to 69.6 million in the United States in January, according to Millennial Media�s SMART report.

• Wireless shoppers are heavy searchers: Google

  March 19, 2010

  Wireless carriers, retailers and manufacturers need to have a strong voice in the marketplace and promote phone features in order to increase their online campaign clicks, per Google Inc.

• Mobile apps to generate $1.6 billion in revenue in 2010: Study

  March 18, 2010

  Mobile applications will generate nearly $1.6 billion in revenue in the United States this year, according to a new study by the Yankee Group.

• Mobile advertising spend to rise 80 percent in 2010: Study

  March 17, 2010

  Mobile advertising spend is expected to increase 80 percent this year, but some publishers are struggling to participate in the boom, according to Mojiva.

• ABI Research debuts Mobile Marketing Strategies research service

  March 11, 2010

  Because mobile is growing exponentially and advertisers can no longer afford to ignore this medium, ABI Research practice director Neil Strother introduced �Mobile Marketing Strategies.�

• Mobile Web access of Facebook, Twitter posts triple-digit growth: comScore

  March 9, 2010

  A whopping 30.8 percent of smartphone users accessed social networking sites via mobile browser in January, highlighting an opportunity for marketers.

• B2B mobile marketing spend will reach $106M in 2014: Forrester

  March 8, 2010

  Business-to-business mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research.

• Drivers feel disconnected without their mobile devices: Study

  March 2, 2010

  Consumers feel disconnected without their mobile devices, according to G2 Marketing.

• IPhone users more likely to buy apps than Android users

  February 26, 2010

  Consumers on the Android and iPhone platforms continue to be actively engaged with applications, according to AdMob�s January 2010 AdMob Mobile Metrics Report.

• Consumers increasingly opt for WiFi for mobile browsing: Study

  February 24, 2010

  Consumers are increasingly using their WiFi-enabled mobile devices for on-the-go browsing, with 56 percent reporting that they connect via their handset, according to JiWire.

• Android moves ahead of iPhone: Smaato report

  February 17, 2010

  Smaato's January Mobile Advertising Metrics report found Android phones such as Google�s Nexus One and Motorola�s Droid are boosting mobile advertising CTRs in a big way.

• Mobile ad campaigns 5 times more effective than online: InsightExpress study

  February 5, 2010

  Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms.

• Google awards $1.35M to mobile phone data collection research

  February 4, 2010

  Google has awarded $5.7 million in research to universities in the United States in areas that the company believes have the potential to generate revenue.

• Media tablets present obvious marketing opportunities

  February 3, 2010

  Apple's launch of its iPad highlights the real start of a new market segment for media tablets that according ABI Research, will see 4 million units shipped this year.

• In catering to lowest common mobile denominator, SMS wins

  February 1, 2010

  The Mobile Data Association has found that Britain�s 2009 text message total was 96.8 billion, evidence of consumers� ever growing appetite for mobile messaging.

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